Video ad company Videology has been selected by Yahoo! Japan – ranked as the top web portal in Japan for search and audience reach – as its video advertising technology partner. Yahoo! Japan has selected Videology, one of the world’s largest video ad platforms, in conjunction with its launch of a premium video ad business […]
Video ad company Videology has been selected by Yahoo! Japan – ranked as the top web portal in Japan for search and audience reach – as its video advertising technology partner.
Yahoo! Japan has selected Videology, one of the world’s largest video ad platforms, in conjunction with its launch of a premium video ad business in Japan – the second-largest TV market in the world, behind the U.S.
Among reasons cited for its choice, Yahoo! Japan selected Videology for its ability to offer guaranteed audience-delivery and unified planning and measurement across multiple-screens, as well as its ability to offer brands online advertising purchase in the way they are used to buying TV space.
“We are pleased to announce our exciting partnership with Videology. Not only do they share our vision of establishing a premium video ad market in Japan, they also have the technology to make it a reality,” said Mr. Osamu Aranami, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. “Videology’s platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens. This is in line with the direction of our company, and we believe, with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with increased value and more attractive services.”
“Given Yahoo! JAPAN’s focus on attracting television-centric, brand marketers to online video, Videology is the obvious technology partner,” said Brian Lesser, Global CEO, Xaxis, a digital media company servicing over 1500 marketers in 26 markets across Asia Pacific, North America, Europe and Latin America. “They understand brands and their platform is built to plan and execute campaigns in a manner very similar to and compatible with that of television.”
Videology’s technology offers campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimize against audience verification metrics, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting.
In recognition of the unique needs of premium publishers, Videology’s platform allows for strict controls over brand exposure, pricing, buyer eligibility and ad creative, as well as advanced predictive tools to help publishers maximize yield. These latter capabilities are part of Videology’s Revenue Engine℠ product, which the company unveiled in September as part of an upgraded release of its supply-side technology.
“Yahoo! JAPAN is truly changing the way that consumers are interacting with media and allowing the audience to enjoy the very best of what digital media has to offer,” said Scott Ferber, Chairman and CEO, Videology. “We are honored that they chose us to power their video advertising business and look forward to helping them break new ground in the rapidly evolving multi-screen universe. When a company with the scale and brand equity of Yahoo! JAPAN commits to video advertising to this degree, you know that big change is underway.”
