Google has launched a set of comment moderation tools for YouTube users, in a bid to tackle the influx of offensive online remarks made by internet ‘trolls’.
Under the new initiative, comments will be listed according to their conversational relevance, not just their time stamp, and would also take into account the reputation of the commenter, YouTube announced.
YouTube has long been a magnet for vicious comments left by anonymous viewers.
Video creators will also be given the power to moderate comments and make conversations private or restricted to their Google+ contacts.
When viewing comments, users will now be able to see posts from Google+ circles or who are “popular personalities” near the top of the thread; by contrast those from random passersby are relegated further down the list.
As already occurs, the video’s creator will have a privileged place in the thread. But so too will “popular personalities” on YouTube.
The roll out will begin in stages, with many channel owners able to access the new moderation and ranking features this week. YouTube confirm that individual video pages will be upgraded by the end of this year.
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