Here are the top digital marketing data and case studies that caught our eye. Top digital countries: Singapore and Sweden lead the way As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the […]
Here are the top digital marketing data and case studies that caught our eye.
Top digital countries: Singapore and Sweden lead the way
As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.
75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.
19 hours and counting: customers kept waiting by big brands on Twitter
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.
Video: The evolution of the laptop, mouse and digital storage
Since the advent of personal computing in the 70’s, the technology we’ve used to create and consume digital media has changed dramatically. These three images chart 40 years of changes in less than a minute for your viewing pleasure.
CASE STUDIES
Adidas controversial ‘haters’ ad gets 1.5m views on first day
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off.
More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.
View this video from the Financial Times looking into BuzzFeed’s success.
Fisher-Price welcomes new year babies with YouTube campaign
Fisher-Price started the new year documenting the births of the first babies of 2015, getting nearly 2 million views in the first week of its release.
