The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the industry was worth Rs 2,851 crores in annual revenue. The trade body went […]
The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the industry was worth Rs 2,851 crores in annual revenue.
The trade body went on to forecast that this will further grow to Rs 4,391 crores by March 2013. The IAMAI represents the online and VAS players in India.
Excluding online classifieds, online advertising in India was worth about Rs 1,250 crore last month and will grow about 25% to Rs 1,561 in the next 12 months.
Mobile advertising will grow from 105 crore to Rs 144 crore during the same period (all numbers annualised.)
Display market ahead of search
Interestingly, the display market continues to be slightly ahead of the search market in India, contributing about 55-60% of the total ‘pure’ online ad market. The ratio will remain very similar even after a year, it predicted.
Worldwide, analysts have been pointing to a sharper rise in search advertising compared to that of display.
Travel and banking sector biggest spenders online
“Travel and banking and financial sector continued to be the main spenders as far as display ads are concerned. The display ad spend by automotive companies has appreciably increased. Its overall share has risen from 9% in FY2010 to 13% in FY2011 to 14% in FY2012,” the report said.
In terms of size, the online advertising market in India is about 11% the size of the conventional or traditional media ad market, the annual survey said.
Online advertising has been growing in India, even in the recent economic downturn. “On an average, the digital ad spends have been growing at 25% year-on-year basis,” IAMAI said.
Source: http://www.iamai.in/
