Magnite shakes up leadership team following global rebrand
Omnichannel sell-side advertising platform Magnite has announced the company’s leadership team for EMEA, following the merger of Rubicon Project and Telaria earlier this year.
Sky partners with TVSquared to boost TV ad measurement for brands
Sky Media, the advertising sales arm of Sky, has struck a partnership with TVSquared to launch a market-leading direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter said it saw “moderate recovery” to its ad business compared with March, but ad revenue was still down 23% year over year, missing analyst expectations as the pandemic and lockdown hits the ad industry hard.
Zyro launches AI-powered blog generator for content creators
Website building platform Zyro has launched an AI-powered blog generator, helping marketers, copywriters and content professionals overcome writer’s block and find inspiration for new blog topics and themes.
Liverpool FC partners Intel for on pitch view for online fans
Liverpool FC have partnered up with Intel in order to provide online fans on social media and the official website fans with more video content.
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’
The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.
Instagram Shop goes live in US: Pinterest meets Amazon?
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
The Trade Desk launches programmatic video commercial partnership with Channel 4
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Sky Media announces creative ads winners from SME250 campaign
Sky Media has revealed some of its most creative adverts produced by the 250 UK SMEs that have been selected for its SME Support Scheme.
Netflix sees customer surge amid lockdown but warns of slowdown ahead
Netflix added another 10 million customers in the second quarter beating expectations, but forecast that growth in subscribers would slow to 2.5 million.
IPA Bellwether: UK marketing budgets ‘worst on record’ due to pandemic
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
GumGum and IRIS.TV launch video ‘Image Recognition’ tool for targeted ads
Adtech firm GumGum has partnered with IRIS.TV, a global video intelligence platform to combine its image analysis and ad targeting tools for marketers.
Ad agencies face ‘below-average’ long-term growth after pandemic
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
Next gen creative: D&AD reveals winners of ‘New Blood’ ad awards
A mock Penguin campaign to encourage reading among young offenders and a Nike ad promoting equality in sports are among the big winners at D&AD’s 2020 New Blood Awards, which celebrates the next generation of creative talent since 1980.
RAF revamps website with Imagen to boost marketing
The UK’s Royal Air Force has implemented Imagen’s content management platform to accelerate its marketing efforts, and to better communicate as an organisation in the wake of Covid-19.
Post lockdown marketing: Core group of ‘confident consumers’ could lead recovery
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
Verizon Media launches “Brand Story” format for advertisers
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
The rise of ‘kidfluencers’: Are child social media stars being exploited?
Despite ‘kidfluencers’ such as eight-year-old Ryan from Ryan’s World boasting an estimated net worth of $120million, consumers remain sharply divided on both the concept of using kids to generate money on social media, and being positioned as influencers, according to new research.
Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
