L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Online publishing trends: Digital ad revenues in decline (but non-advertising revenues are increasing)
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.
Shutterstock launches music subscriptions for content creators
Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.
Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research
Consumers ’35 times more likely to open mobile messages than emails’
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.
Consumers want brand leadership in tackling climate crisis and social issues
People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’
Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.
Instagram hides likes from some users as test goes global
Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.
PrettyLittleThing appoints Journey Further to drive digital performance
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
2020 predictions: TikTok rises, VR breakthrough and social commerce soars
With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.
Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Google to label slow websites in Chrome browser?
Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.
‘Uber for graduates’: Toptask launches graduate recruitment platform for employers
Toptask, an online platform connecting employers and university students, has launched a new recruitment service.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
