The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
Salesforce expands with insurance CRM platform
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’
Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.
Apple event: Video streaming and gaming platform coming soon
Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.
Marie Claire shuts UK print magazine to focus on digital
Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine’s owner has said.
Top 75 UK brands: Deliveroo, Costa Coffee and BrewDog fastest growing as Vodafone stays top
Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.
HubSpot boosts analytics with Supermetrics partnership
Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.
Rugby World Cup: Early morning matches presents marketing catch-up challenge
With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.
YouTube to phase out exact subscriber numbers for large channels
YouTube is phasing out exact counts for public facing channels from this week.
Become the star of your own ad: Chinese Deepfake app ZAO goes viral
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
Google debuts first ever B2B search campaign with ‘Find What Matters’ ads
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.
Marketing energy drinks: Healthier products key to growth
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.
Bidstack takes in-game advertising programmatic with Trade Desk partnership
Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.
