In-game ad firm Bidstack buys Pubguard to boost ad quality
In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.
Pinterest smashes sales expectations as user reach 300 million
Pinterest now attracts 300 million monthly users for the first time during the quarter ending in June, a 30% increase from the same period a year earlier.
The rise of esports: a billion dollar industry [INFOGRAPHIC]
Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.
Intelligent flighting strategies maximise ROI on digital campaigns
Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.
Honor debunks youth stereotypes with #SwitchedOn campaign
Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.
Marketers switching on to cross channel video advertising
Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.
Influencer fraud ‘costing brands over £1 billion’
Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.
Top tips: Debunking three AI marketing myths
Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.
Video marketing trends for 2019: Most firms now making ‘explainer videos’
Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.
Fiverr matches up freelancers with virtual agency platform ‘Studios’
Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.
TV analytics trends: Advertisers now opting for daytime slots over primetime
Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.
Shutterstock adds cinematic effects for film makers and brands
Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.
Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships
Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.
The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads
The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.
Digital audio ad spend ‘set to grow significantly’
UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.
Advertising campaigns viewed within ‘quality journalism’ sites get better results
Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.
Consumer confidence remains low as companies look to provide a human touch
Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.
Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust
Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.
Brexit Tweets get 60% more interactions on Twitter
Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.
Instagram tests hiding likes to remove pressure
Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.
