Roku woos TV advertisers with new streaming video measurement tool
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
CrossFit quits Facebook branding them ‘utopian socialists’
Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.
1 in 7 Brits have bought via social media in last 12 months
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
GDPR ‘has boosted ads and lowered costs’- report
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.
Codemasters partners Bidstack for in-game advertising for new Grid title
Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.
VR film helping people with dementia wins new D&AD award
The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.
Third of large UK firms still non-compliant for GDPR personal information requests
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.
Women’s World Cup marketing trends: Men and women take equal share in global audience
With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.
8 Tips for generating leads through Facebook
Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.
Klarna ‘pop-up’ store to showcase online fashion brands
Payment provider Klarna has turned its sights on the high street with its first UK all-immersive store due to pop up in London’s Covent Garden at the start of June, featuring many brands that are usually online-only.
TV remains largest UK advertising channel for automotive brands
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
What sales managers want: better auditing and the right resources to close leads
Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.
Game of Thrones finale: IKEA claims the TV ad Throne
With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
SEO trends: Page speed and new web tech boosts Google rankings
Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.
Shutterstock launches self-serve API subscriptions
Shutterstock is launching a new “self-serve” API offering which enables developers and SMBs to start building products and features that integrates Shutterstock’s content, tools and services.
Quantcast Choice Premium offers ‘simpler consumer consent management’ for publishers
Audience intelligence and measurement company Quantcast has announced the launch of Quantcast Choice Premium, a new and advanced paid version of its consent management platform (CMP) for website owners.
Spoiler Alert! The Game of Thrones effect- what makes it so popular? [INFOGRAPHIC]
The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.
Internet users don’t trust what they see online (especially influencers) -study
The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.
Hertz multimedia campaign pushes new Premium Fleet
Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.
How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.
