AOP offers new data guidelines for publishers
The Association for Online Publishing (AOP) has announced the launch of the AOP Protocol that aims to reduce risk and create greater transparency in the age of GDPR.
Forget spell check: Microsoft Word uses AI to improve writing style
Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.
Three out of ten CMOs haven’t invested in customer experience
One in three CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% believing that a focused CX programme would yield long-term customer loyalty and increased sales over time, according to new research.
YouTube Originals to go free with ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Avengers snaps away movie competition on social media
Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.
Euronews hires Sublime for programmatic private marketplace
Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).
Instagram trends: Influencer use of #ad ‘has more than doubled in a year’
The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.
Location Sciences partners with SITO Mobile to boost geo-targeting accuracy
Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data. Location data accuracy and quality is an ongoing problem in the online marketing industry. This new...Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...Alphabet revenue disappoints as YouTube ad sales fall
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below...Purina interactive posters in France ‘encourage dogs to pee on them’
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards. The Street Vet stunt, from McCann Paris, was created to disrupt dog checkups and displace steep vet bills. The...TabMo uses Blockchain to boost programmatic marketing transparency
TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency. As the industry continues to do battle with the ongoing issue of the programmatic ‘black hole’ and ad fraud, advertisers are understandably demanding...Digital video advertising ‘now an integral part of cross-screen campaign strategies’
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.
