Sports fans spend 5 times more on streaming than Netflix subscribers
Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research. Deltatre today unveiled Where the Money is Going: The Future of Sports Entertainment, an unprecedented global analysis of the...Guest comment: Neurocreativity is changing how we create content
Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for...UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...Amazon ‘swamped by fake 5 star reviews’
Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed. The probe looked into hundreds of tech products on the site and found that potentially false reviews were helping unknown brands...Premium ad views up 22%: Live content and smart TVs drive growth
There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research. The study, from ComCast-owned ad management firm FreeWheel shows the line between linear and digital TV is increasingly...UK retailers ‘failing to correctly attribute in-store footfall to digital spend’
The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research. A survey of 1,153 UK retail workers carried...EU officially passes controversial copyright law
The EU’s new online copyright laws have passed their final hurdle by receiving approval from member states. The new rules are designed to bring outdated copyright regulations into the online age, making internet platforms liable for content uploaded to their...Publicis buys Epsilon to boost data marketing for clients
French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising. The acquisition gives Publicis access to Epsilon’s loyalty software, which serves 600 million accounts...L’Oréal partners with Boots for AI-powered spot-scanning advice tool
L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores...The Netflix effect: Majority of US now streaming ‘Over The Top’ content
There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research....Google takes on Amazon Web Services with ‘Cloud for Retail’ platform
Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics. The new platform was introduced under new CEO Thomas Kurian Wednesday at Google Cloud Next 2019 with...The changing face of customer loyalty
Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure...Disney takes on Netflix with streaming service
Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons. Disney+ will feature 8,000 film and TV episodes as it unveiled details of the product at its California...Who’s tracking you? New tool shows what popular sites know about users
Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study. With many of our lives relying heavily on...Customer experience trends: Building customer trust more important than big budget ads
Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down. Failing to build trust...Dropbox deepens Google integrations
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Google Maps opens to ads: more sponsored listings and ‘suggested locations’
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing. Bloomberg reports that Google intends to add sponsored listings from businesses that have paid to rank atbthe top of Google Maps results when you...Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies
Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.
Lush shuts social media channels: “We’re tired of fighting algorithms”
Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.
