Disney posts record profits as it reveals Netflix rival
Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.
Iceland Christmas TV ad banned for being “too political” (but goes viral online)
UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.
Ads that appear alongside offensive content ‘are seen endorsement’
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
Taboola partners smartphone maker vivo to bring mobile news content to Asia
Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.
Facebook cracks down ‘clickbait’ ads
Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.
Creative trends: ‘Urgent need’ for better measurement of creative performance
The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.
Netflix now accounts for 15% of global internet traffic
Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.
Viral publisher Unilad could be up for sale after owner goes into administration
The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.
Brexit and the UK consumer: How will it change marketing?
As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.
Twice as many people think content marketing is “valuable” than “unreliable”
Nearly 70% of people consider content marketing “useful and valuable,” which encourages them to research and even make a purchase from a company.
In case you missed it: The 10 big stories in content marketing
From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why...Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018
A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.
Display and subscriptions continue to drive digital publishing revenue
UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.
Digital marketing trends: attention spans aren’t shrinking, they’re evolving
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Burger King puts social first with £20K chicken competition
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
Google debuts ‘Ad Strength’ metric to help improve ad copy relevance
Google has launched a new “ad strength” metric that measures the relevance, quantity and diversity of ad copy.
Facebook takes on Netflix and YouTube with ad-funded video platform
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
Brewdog aims for US market with premium original video series
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
YouTube goes boxing: KSI v Logan Paul fight ends in a draw
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
