Top 10 YouTube ads of 2017
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Trust in social media falls sharply worldwide
A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.
Twitch partners Disney in gaming content deal
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
Facebook and Twitter unveil plans to tackle ‘fake news’
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.
YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
YouTube to screen videos for premium advertisers to tackle brand safety concerns
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.
Universal Music lets users upload songs to Facebook
Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.
Odd news: The 12 weirdest digital stories of 2017
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Disney to buy Fox: Ready for a Netflix showdown?
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”
Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.
John Lewis wins battle of Christmas ads on YouTube 2017
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
Virals of the year: The New York Times “The Truth Is Hard to Find”
2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
Channel 4 links with top European broadcasters for video ad alliance
Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.
