In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
