UK ad spend trends: Mobile drives digital past £10bn
Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. The data, from the Internet Advertising Bureau UK / PwC Digital, found...Netflix beats expectations as overseas subscribers soar
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017. Netflix’s subscriber numbers grew by 5.2 million in the three months ended June...Two-thirds of older citizens “have never used a computer”
In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before. However, with the aid of the project’s specially developed software,...The fake news effect: Third of people trust the media less than six months ago
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research. The study from Newsflare reveals the current level of mistrust for the UK media, with findings...Most downloaded TV and Film apps revealed
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research. The study, from Carphone Warehouse, also reveals 72% of phone owners in the UK use...Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up
Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year. The “Did You Mean MailChimp?” campaign reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp,...Facebook is now the main news source worldwide- survey
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research. The study, from Ogilvy, polled over 250 reporters and...“Cannes Crêperie Experiment” aims to prove mobile ads work
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...Cannes Lions 2017: Top 10 video ads worldwide
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...Facebook Instant Articles adds support for Google AMP and Apple News
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. The move means that publishers can build their content first in Instant Articles and then push...Burger King upsets Belgian royals with “choose your king” stunt
Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot. Belgium’s royal family has contacted the fast food chain Burger King...Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites. Teads commissioned this...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...Most Brits “unaware that their ads are filtered online”
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...Facebook shuts down VR movie studio (but 5% of staff now working on VR)
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Oculus launched “Story Studio” in early 2015, when it also premiered “Lost” as the...Channel 4 scares web viewers with personalised Alien ad
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...Interview with an influencer: Danny MacAskill on the process of working with major brands
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
