Apr 25, 2017 | Content marketing
Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence. This is the publisher’s first significant reimagining of the branding and site in its 12-year history, marking a new day for...
Apr 25, 2017 | Content marketing
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. The study, from online presentation firm Prezi in partnership with cognitive neuroscientist...
Apr 12, 2017 | Content marketing
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan. The finding come from The State of Content Marketing survey launched, exclusively to senior marketers...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 5, 2017 | Content marketing, Online advertising, Regulation
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads. The group of 24 regional publishers, including Johnston Press, Newsquest and...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | Content marketing
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research. The Hitwise study, based on 3 million online UK consumers, reflects the shift in the British public’s media...
Mar 27, 2017 | Content marketing
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue. The latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the...
Mar 22, 2017 | Content marketing, Facebook marketing, Regulation
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news. The new tool works by sending a pop-up window to mobile and desktop users they attempted to share articles on Facebook that were deemed inaccurate by...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 21, 2017 | Content marketing, Regulation
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research. (Photo: Emma Winchurch-Beale, International Sales Director at The Washington...
Mar 15, 2017 | Content marketing, Online advertising, Online video
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research. The study new figures from Thinkbox, also indicates that this number is much lower for younger adults aged...
Mar 15, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign....
Mar 7, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...
Mar 1, 2017 | Content marketing, Social media
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week,...
Feb 24, 2017 | Content marketing, E-commerce and E-retailing, Regulation
The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called ‘soft Brexit’, according to new research. The research...
Feb 24, 2017 | Content marketing, Social media
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research. The neuro-mapping study from video ad marketplace Teads, reveals the powerful, long-lasting effect that video advertising within premium...
Feb 22, 2017 | Content marketing, E-commerce and E-retailing, Social media, UK, Viral and buyrals
Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr? During London Fashion Week, Tumblr users avidly created and reblogged content to celebrate fashion in all its glory. Now Tumblr has...
Feb 21, 2017 | Content marketing, Facebook marketing, Regulation
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political...
Feb 21, 2017 | Content marketing
Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK. Through these deals, publishers will be able to distribute content in partnership with...
