Sep 2, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...
Aug 26, 2016 | Content marketing
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp. According to a report in Vanity Fair, BuzzFeed’s founder and chief executive, Jonah...
Aug 17, 2016 | China, Content marketing
In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK’s Mail Online. The non-cash deal works as a straight content swap, with each publication taking about 40 stories a week from the partner site. The Mail Online...
Aug 12, 2016 | Content marketing
Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only...
Aug 12, 2016 | Content marketing, Online advertising, Online video
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research. The study, from Nielsen, identifies the rise of branded content, such as how-to videos or short film...
Aug 9, 2016 | Content marketing, Regulation, Social media
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands. Under the new rules, creators on the mobile-based social network are beginning to mark branded content with...
Aug 8, 2016 | Content marketing, Social media
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games. Olympic gold winning vaults 1956 vs 2012 @MarcPDumont @vgr pic.twitter.com/QoHv1H3IFc— Adam Khan (@Khanoisseur)...
Aug 4, 2016 | Content marketing, E-commerce and E-retailing
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy. The research, from Amaze, is based on its latest white paper on content...
Jul 22, 2016 | Content marketing, Online video
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events. Key findings from the study of more than 5,000 Brits include: • 75% will look...
Jul 8, 2016 | Content marketing
Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing. This best practice guide “unlocking content strategy...
Jun 30, 2016 | Content marketing, Facebook marketing, Social media
Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers. The social media giant said in a statement that the goal of the “news feed,” which...
Jun 24, 2016 | Content marketing, Regulation
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK. Chris Combemale, CEO of the DMA: “The EU...
Jun 16, 2016 | Content marketing, Online advertising, Online video, Social media
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. The study, from PR and marketing professionals by the app Takumi, indicates that 8 in 10 industry professionals now work with...
Jun 15, 2016 | Content marketing
Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe. Previously the company’s UK MD, Himoff joined the UK team in 2012 and has been instrumental to growing the business working with premium publishers such as BBC,...
Jun 9, 2016 | Content marketing, Mobile, Social media
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online. The Discovery channels work as mini mobile magazines, with animations,...
Jun 8, 2016 | Content marketing, Online advertising
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump. BuzzFeed’s stand is bound to be controversial as news sites and...
Jun 6, 2016 | Content marketing, Facebook marketing, Social media
UK Prime Minister David Cameron is to appear in BuzzFeed’s EU referendum event, which will be streamed using Facebook Live on June 10th. The Facebook Live “townhall” discussion will be moderated by editors from Buzzfeed and hosted on the...
Jun 6, 2016 | Content marketing
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control. The move takes the concept of native content (sponsored posts that look just like regular articles) to the...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 31, 2016 | Content marketing
Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print. Swipe magazine aims to stand out from competition by offering “the best of the internet in print”. Swipe Magazine...
