May 25, 2016 | Content marketing, Digital marketing skills
Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market. All of UK @vicenews editorial team, plus the only two...
May 23, 2016 | Content marketing, Facebook marketing, Social media
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post. In which Scott Disick copied and pasted the email from the skinny tea...
May 18, 2016 | Content marketing
Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry. In an unpublished paper...
May 16, 2016 | Content marketing
Berkshire Hathaway’s Warren Buffett is backing a consortium that is bidding for Yahoo’s Internet assets, according to a news report. Reuters is reporting that Buffet, on behalf of the investment group, has pledged his wealth to a potential bid. There has been a raft...
May 13, 2016 | Content marketing, Mobile
This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue. The cover, designed by Christoph Niemann, comes to life through augmented reality, along with inside-cover Qualcomm ads. The cover’s augmented reality features...
May 4, 2016 | Content marketing, Online advertising
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians,...
Apr 28, 2016 | Content marketing, Online advertising
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. The partnership includes Millward Brown’s Brand Lift Insights solution and...
Apr 27, 2016 | Content marketing
Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”. Previously, the eSign service — built on Adobe’s 2011 acquisition of EchoSign — needed...
Apr 26, 2016 | Content marketing
AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor. With a presence in the United States, Canada and China, MAKERS will feature content from trailblazing British women...
Apr 18, 2016 | Content marketing
Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns. The platform, called Link for Business, is designed to make it easy for marketers to predict the impact...
Apr 15, 2016 | Content marketing, Facebook marketing, Mobile
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost immediately. The company released...
Apr 14, 2016 | Content marketing
BuzzFeed has been forced to cut it’s projected revenue by about half, after the online publisher missed its financial targets in 2015. According to a report in the Financial Times, the company has been forced to cut its 2016 revenue target from $500m to $250m...
Apr 12, 2016 | Content marketing, Facebook marketing, Social media
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network. Previously, publishers weren’t able to run branded content on Facebook unless they received approval directly from the...
Apr 11, 2016 | Content marketing
The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report. The Wall Street Journal reports that the newspaper’s parent company Daily Mail and General Trust Group (DMGT) is in discussion with private equity...
Apr 11, 2016 | Content marketing, Online advertising, Regulation
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers. More than a dozen major US newspaper publishers have sent a cease-and-desist letter to the creator of the Brave...
Apr 11, 2016 | Content marketing, Online advertising
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey. A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the...
Apr 11, 2016 | Content marketing, Online video
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research. The study, from Ampere Analysis suggests that the UK’s free and pay TV channels enjoyed the highest Net...
Apr 8, 2016 | Content marketing, Digital marketing skills, Online video
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive. The site will scrap coverage of world news and politics, laying off the entire politics team. According to Politico and a Mashable editor, 30 people were...
Apr 7, 2016 | Content marketing, Online advertising, Social media
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express. Persado uses algorithms to generate a precise combination of words, phrases and...
Apr 7, 2016 | Content marketing
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans. Social Life has partnered with HIT Entertainment, a...
