Apr 7, 2016 | Content marketing, Online video
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV. For Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide :...
Apr 5, 2016 | Content marketing, Regulation, UK
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads. The warning, from Competition and Markets Authority (CMA) marks a clampdown on sponsored ads, otherwise known as ‘native...
Apr 1, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. Reuters offers raw content from 15 to 25 publisher...
Apr 1, 2016 | Content marketing
Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Playbuzz is an online content platform that enables publishers, marketers and brands to embed interactive content...
Mar 31, 2016 | Content marketing, E-commerce and E-retailing
The UK’s Times and Sunday Times have merged their websites and launched new apps, ceasing its rolling news operation in favour of four online editions each day. An edition will be produced each day for all platforms, then updated on digital ones at 9am, midday...
Mar 29, 2016 | Content marketing
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic. New stats from Comscore indicate that Vice Media saw a shartp 17.4% drop in readers in February compared with the previous month,...
Mar 18, 2016 | Content marketing, Online video, UK
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data. The...
Mar 17, 2016 | Content marketing, Regulation
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research. The research, from the University of Georgia, underlines...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
Mar 10, 2016 | Content marketing, Online video
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research. The study, from Thinkbox looked at 2015 figures for all TV viewing in the UK on...
Feb 24, 2016 | Content marketing, Online advertising, Online video
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report. The study, from Yahoo and Enders Analysis, was released at Mobile World Congress, indicating that native ads will account for 52% of...
Feb 23, 2016 | Content marketing, Mobile
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s...
Feb 17, 2016 | Content marketing, USA
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups. Last week saw mixed fortunes for Pandora: the service...
Feb 17, 2016 | Content marketing
Soundcloud is facing financial turmoil after a news report revealed that the music streaming service lost of $70m over two years. New financial records released by SoundCloud show that the company has nearly doubled its lossesfrom 2013 to 2014—those two years combined...
Feb 16, 2016 | Content marketing, Online video, Social media
BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only. Programmes and other content such as animations and short films will now be available via the channel’s website and the BBC iPlayer. Shows will also be broadcast on...
Feb 15, 2016 | Content marketing, Online advertising
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research. The research,...
Feb 12, 2016 | Content marketing, UK
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. In a statement, owners ESI Media said The Independent, launched in 1986, would become “the...
Feb 12, 2016 | Content marketing, Online advertising, Online video
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research. The latest report from ALF Insight also found that there will be heavy investment in CRM (70% of marketers), CMS (69%)...
Feb 10, 2016 | Content marketing
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research. The study, from Havas Sports & Entertainment, surveyed 18,000 people worldwide. The findings indicate...
Feb 5, 2016 | Content marketing, Online video
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content. The YouTube Red content will debut in the US, the only country where service has launched so far. Fans elsewhere in the world...
