Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time. The deal, first reported by Mashable, will see the Condé Nast publication put the iconic tri-fold cover on a special channel on Snapchat Discover this...AOL debuts new platform for publishers
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers. The individual technologies have 75,000 publishers as clients among them, according to AOL. The platform includes new video...World’s first ‘online TV ratings’ goes live in Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production. Working in partnership with the data scientists from Kantar Media, SKO is the...No joke: Univision buys stake in comedy site The Onion
Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site. The deal gives Univision 40% of the company, which includes digital media satire site Clickhole and pop culture destination The...Google search shake-up: Economist, New Yorker and Time drop down rankings
Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new...PewDiePie assembles YouTube stars for content talent network
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators. PewDiePie says he’s put together an “Avengers-like talent squad” of some of the most popular video stars to...Laundry fail: Buzzfeed breaks native ad rules with Dylon
Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content. The move marks the first time BuzzFeed has fallen foul of the UK advertising watchdog. The ad for the...Out of date: Content traffic ‘drops by 98% after one month’
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research. The research, conducted by Boost the News, analyzes the traffic of 30 articles from different websites. The analysis points at the following phenomena:...IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.” “While guidance serves great benefit to industry, it must also be technically...Top US digital media trends of 2015 [INFOGRAPHIC]
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems. In 2015, Facebook again...The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review...YouTube’s top 10 trending videos of 2015
YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Rewind video...Spotify creates personal ‘Year in Music’ for listeners
Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015. The music streaming service’s ‘Year in Music’ interactive page lets users scroll through a compilation of their listening habits over the last year....Viral video marketing case studies: the 25 best virals of 2015
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…
