Nov 4, 2015 | Content marketing, CPG, Online video, Viral and buyrals
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. The content arm, housed in Montreal, initially consists of three people. The so...
Nov 3, 2015 | Content marketing
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing. The augmented reality app which gives amateur and professional decorators the tools to try out colour and decorating...
Nov 2, 2015 | Content marketing, E-commerce and E-retailing
The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website. Rebekah Brooks, chief executive of Sun owner News UK, told staff in an email it would make...
Oct 21, 2015 | Content marketing
The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner. Turner, who plays Sansa Stark in the hit HBO series which airs on Sky in the UK, will host a 10-part series called #PowerShift which will look at the power of...
Oct 9, 2015 | Content marketing
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business. As a result of the restructure Top Right, which publishes a total of 17...
Oct 7, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers. The concept of ‘second screening’ (viewers watching...
Oct 7, 2015 | Content marketing, Social media, Twitter marketing
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena. New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC— Twitter...
Oct 7, 2015 | Content marketing, Social media
Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments. Upvoted will have a team of about 10 staffers who find stories on Reddit, verify the details, interview the original posters, and...
Oct 2, 2015 | Content marketing, Marketing through gaming, Mobile
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Since its launch, the app the that has earned its scored its creator more than $22 million in venture capital funding after a stratospherically...
Sep 30, 2015 | Content marketing, Mobile
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio. Like the original, the video version of the Chromecast 2 dongle will continue to ‘cast’ music, video and games to TV, with support for iOS and Android devices. It will...
Sep 30, 2015 | Content marketing, Online advertising, Regulation
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. The guidelines provide advertisers, publishers, agencies and advertising technology companies...
Sep 29, 2015 | Content marketing, Online advertising, Social media
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of...
Sep 25, 2015 | Content marketing, Online advertising
Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications. Last year, Mail Online saw a 49% digital advertising growth. The...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 16, 2015 | Content marketing
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify. The channel will showcase Burberry’s collaborations with emerging and iconic British talent including...
Aug 28, 2015 | Content marketing, Online advertising, Social media
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content. BuzzFeed will work with Group M, one of the dozens of ad agencies owned by WPP, giving its clients...
Aug 25, 2015 | Content marketing, E-commerce and E-retailing
As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other to suit the...
Aug 24, 2015 | Content marketing, Regulation
Spotify has come under fire for a new privacy policy that collects user’s contacts, photos and media files from their phone and even tracks their movements. The music streaming platform said it wants access to sensor data stored on the user’s smartphone as...
Aug 24, 2015 | Content marketing, Online advertising
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research. According to research released by Forrester Consulting, access to real-time data analytics helps...
Aug 21, 2015 | Content marketing
The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper. The latest...
