Aug 14, 2015 | Content marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the...
Aug 5, 2015 | Content marketing, Regulation
Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research. Research carried out by the independent broadband and TV switching...
Aug 3, 2015 | Content marketing, Search engine marketing
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research....
Jul 30, 2015 | Content marketing, E-commerce and E-retailing, Online video
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show. I'm very excited to announce that Hammond, May and I have signed a deal with .@AmazonVideo— Jeremy Clarkson...
Jul 25, 2015 | Content marketing, Search engine marketing
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover. The rollout means anyone who was penalised by Panda in the last September 2014 update has a chance to emerge...
Jul 13, 2015 | Content marketing, Mobile, Social media
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom. The study of 7,500 media consumers found news is being dispersed in a more personal fashion via...
Jul 9, 2015 | Content marketing
The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report. The Guardian reports that work had already started on assessing the impact of making the news channel online only before the government...
Jul 6, 2015 | Content marketing, Social media
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms. The move comes after circulation for the 63 year-old title slumped to below 15,000 paid copies. Owners Time Inc UK said...
Jul 3, 2015 | Content marketing
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects. In September 2014, The Economist published “Why Eating Insects Makes...
Jul 3, 2015 | Content marketing
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan. The infographic uses IHS Technology insight from Director of Broadband and Digital Analysis Dan Cryan...
Jul 3, 2015 | Content marketing, UK
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound. AOP Awards 2015 from Black & Tone on...
Jul 1, 2015 | Content marketing, Online advertising, Regulation, UK
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates...
Jun 26, 2015 | Content marketing, Unilever - Research, tips and news for marketers
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly. The partnership will see Unilever brands such as Dove and Vaseline sponsor and co-create content for the channel, which will launch in August and exist on...
Jun 25, 2015 | Content marketing, E-commerce and E-retailing
Apple has struck a deal with two leading indie music groups, Beggars Group and Merlin, paving the way for thousands of labels to join its new streaming service. The move follows Apple’s recent U-turn on royalty payments during the customer trial period, after...
Jun 24, 2015 | Content marketing, Online advertising
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending. The new ‘Truffle Pig’ agency will be based inside WPP’s Group SJR...
Jun 23, 2015 | Content marketing, CPG, Online video, Regulation, Viral and buyrals
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Matthew Lush has been using the YouTube address youtube.com/lush since 2005, but has found that fans...
Jun 23, 2015 | Content marketing
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising. Announcing on the eve of Cannes Lions 2015, the new division will be led by Richard Pattinson, a former BBC journalist with...
Jun 22, 2015 | Content marketing, E-commerce and E-retailing
In a rare moment of contrition, Apple has bowed to concerns raised by musician Taylor Swift and will pay royalties to artists during a three-month free trial period for its new music streaming service. A senior executive at Apple Music has announced on Twitter that...
Jun 17, 2015 | Content marketing, Mobile, Social media
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found. The study, from the Reuters Institute Digital News Report 2015 indicates that...
Jun 17, 2015 | Content marketing, Digital marketing skills, Facebook marketing
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation. This week, Apple posted a job listing looking to hire editors for its new Apple News product, providing a clue on...
