Jun 11, 2015 | Content marketing
Spotify has secured a massive new round of funding while enjoying a boom in paid subscribers, as the music streaming service responds to a new threat from Apple. The Sweden-based firm closed a $526 million round of funding valuing it at $8.53 billion. CEO Daniel Ek...
Jun 10, 2015 | Content marketing, E-commerce and E-retailing, Mobile
Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify. The $10 a month service builds upon the music subscription service that it acquired a year ago from Beats for $3bn. Apple will also offer a plan for families of up to...
Jun 9, 2015 | Content marketing, Social media
Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its...
Jun 1, 2015 | Content marketing, Mobile, Social media
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey. New research has found social media and mobile...
May 27, 2015 | Content marketing, Online video
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner. The agreement will see AOL On distributing the Guardian’s original video content,...
May 13, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 12, 2015 | Content marketing, Online advertising
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue. The publisher of People, Sports Illustrated and its namesake title saw print-ad revenue, still its dominant income source, fall 12% year-over-year....
Apr 29, 2015 | Content marketing, Online video
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times. The Webbys, which are presented in two versions – a “People’s Voice” based on a public vote and a...
Apr 28, 2015 | Content marketing, Regulation, Search engine marketing
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years. The move comes as Google is to admit it has “made mistakes” in how it treated the media, after the EU accused Google of...
Apr 20, 2015 | Content marketing, Online advertising
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research. The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in...
Apr 7, 2015 | Content marketing, Mobile, UK
News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online. The study, from comScore, indicates that 44.7 million visitors the Internet via...
Apr 2, 2015 | Content marketing, Digital marketing skills
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research. The latest figures from the Association of Online Publishers’ seventh Organisation Census...
Mar 31, 2015 | Content marketing, Marketing through gaming
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists. The move means that even non-premium Spotify subscribers using the free, ad-supported tier can listen to their favourite...
Mar 24, 2015 | Content marketing, Mobile
The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design. Users over the past few months, visitors of the desktop site have been asked to trial the new website layout, but as of 2pm,...
Mar 23, 2015 | Content marketing
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand. Speaking at the main stage at the SXSW festival CEO and...
Mar 20, 2015 | Content marketing, USA
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data. The figures, from the Recording Industry Association of America (RIAA),indicate that US music industry shrank 0.5% in 2014 as growth in streaming...
Mar 17, 2015 | Content marketing, Online advertising, UK
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. The study, from Adyoulike, indicates that feature articles were found to be the type of paid-for online content more...
Mar 11, 2015 | Content marketing
In shock move, pioneering technology news blog Gigaom has shut down after running out of money. “Gigaom recently became unable to pay its creditors in full at this time,” reads a statement on the website. “All operations have ceased. … The company...
Mar 11, 2015 | Content marketing, Mobile
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective. View this video from Business Insider covering the launch here: The broadcaster...
