Mar 11, 2015 | Content marketing
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research. According to the Isebox survey of North American journalists and...
Mar 10, 2015 | Content marketing, Online advertising
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world. As part of the charity’s No Child Born To Die campaign, Save the Children is running the campaign in partnership with magazine How It Works....
Feb 24, 2015 | Content marketing, Online video, Unilever - Research, tips and news for marketers
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up. As native ads have grown in popularity, many brands are unsure of the best ways to execute and measure...
Feb 10, 2015 | Content marketing, Facebook marketing, Social media
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for...
Feb 9, 2015 | Content marketing, Online advertising, Regulation
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK. The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing...
Feb 6, 2015 | Content marketing, Online video, Viral and buyrals
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think. The new study from GlobalWebIndex is based on its...
Jan 29, 2015 | Content marketing, UK
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it. The relaunch is part of a broader digital-first strategy, which has already seen the introduction of a redesigned app and...
Jan 21, 2015 | Content marketing, Social media, Twitter marketing
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter. The study, from Searchmetrics, also found that a Daily Mail story about a YouTube TV...
Jan 21, 2015 | Content marketing, USA
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report. The new study from Deloitte predicts that North America’s 83 million 18- to 34-year-old...
Jan 20, 2015 | Content marketing, Mobile, Online advertising
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange...
Jan 15, 2015 | Content marketing, Online advertising, Online video
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015...
Jan 14, 2015 | Content marketing, E-commerce and E-retailing, Mobile
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze. The digital marketing, technology and commerce consultancy has...
Jan 14, 2015 | Content marketing, Facebook marketing, Social media
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site. BuzzFeed launched in 2006, pioneering the concept of ‘listicles’ (top 10...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 7, 2015 | Content marketing, Viral and buyrals
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year’s Day. See why its our video viral of the week below… The 90-second video by Fisher-Price, “Wishes for Baby,”...
Jan 2, 2015 | Content marketing, Mobile, Online video
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time. Previously, refunds were made on a case-by-case basis...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Content marketing, Online advertising
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and...
Dec 15, 2014 | Content marketing, Online video
Key trends to check your 2015 plans against: • ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time • Brands become publishers: Native ads (championed by...
Nov 27, 2014 | Content marketing, Mobile, USA
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Wilson will be...
