Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 24, 2014 | Content marketing, Online advertising
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners. The program, called Contributor, currently only works with 10 Web publishers, including Imugr, The Onion and...
Nov 24, 2014 | Content marketing
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication. Working in collaboration with 24MEDIA, Greece will be the 12th site in The Huffington Post’s...
Nov 21, 2014 | Content marketing, Mobile
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report. The Financial Times reports that the move will come in its latest update to the iOS operating system. Apple purchased Beats, known primarily...
Nov 18, 2014 | Content marketing, Mobile
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides. The deal means that Spotify Premium subscribers can link up Spotify to their Uber account and play their music through the cab’s stereo...
Nov 18, 2014 | Content marketing, Online advertising, Online video
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers. The study, from IAB and Millward Brown, indicates that...
Nov 13, 2014 | Content marketing, E-commerce and E-retailing
Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists,...
Nov 10, 2014 | China, Content marketing, Marketing through gaming, Online video
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Angry Birds Stella will be seen throughout the season Finals of...
Oct 30, 2014 | Content marketing, Facebook marketing, Social media
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’. Facebook’s reasoning is that, with its 654 million daily...
Oct 20, 2014 | Content marketing, USA
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of...
Oct 16, 2014 | Content marketing, Digital marketing skills, Online advertising
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research. The study, from Say Media UK, sampled advertising and media professionals from across the UK, with the intent of establishing the...
Oct 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages
The Saucy Fish Co. has revamped its website with a new magazine section titled “The Dock” including serving suggestions, as the food brand looks to expand its digital reach. The chilled fish brand recruited agency Amaze to design and build the website,...
Oct 15, 2014 | Content marketing, CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove’s latest promo, which ties in with...
Oct 9, 2014 | Content marketing
Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last. The £2.6 million profit reported for last year is a...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 7, 2014 | Content marketing, CPG, Social media
BuzzFeed has added a “Love it? Buy it!” button next to a vintage hairstyle post from L’Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. The post “11...
Oct 2, 2014 | Content marketing, Online video
Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon. Watch this CBS report looking into the Netflix expansion here; Netflix is...
Oct 2, 2014 | Content marketing
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news. With this expansion, MSN will now feature both video and news content from additional AOL brands, including The Huffington Post, Engadget, TechCrunch, StyleList,...
Oct 1, 2014 | Content marketing, Online advertising
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach. Watch this video for Sharethrough here: Native advertising lets publishers monetise sites and apps with adverts...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
