Sep 23, 2014 | Content marketing, Online video
This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive...
Sep 16, 2014 | Content marketing, Mobile, Regulation
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices. The band’s first record in five years was made...
Sep 9, 2014 | Content marketing
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience. MSN has struck content deals with around 1,000 local and international publishers including...
Sep 5, 2014 | Content marketing
Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK. The publisher has more than 60 iconic brands—including Horse & Hound, Wallpaper*, Country Life, Livingetc., What’s on TV and Woman. It creates content for multiple...
Sep 1, 2014 | Content marketing, Online advertising
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange. This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising...
Aug 27, 2014 | Content marketing, CPG, Online video
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. The brand is using content created by selected uploaders from...
Aug 22, 2014 | Content marketing, Online advertising
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform. With 175 million monthly listeners, SoundCloud is the second biggest streaming music service in the world behind YouTube. SoundCloud does not pay...
Aug 22, 2014 | Content marketing, India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication. The English-language website will target India’s rapidly expanding Internet user base,...
Aug 21, 2014 | Content marketing, Regulation
The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019. The study, from Juniper Research found that a strong performance in the robust streamed music sector, will largely be offset by decline in...
Aug 20, 2014 | Content marketing
Google’s long rumoured music subscription service may be called ‘YouTube Music Key’, offering ad-free tracks for $9.99 a month, according to a report. Android Police is reporting that the service will give users the ability to save songs and videos for...
Aug 19, 2014 | Content marketing, USA
This chart shows the response content marketers give when asked the question “during the past 12 months how effectively have your content marketing efforts delivered business value?”. Somewhat effectively came out as the top answer with over half of all...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 15, 2014 | Content marketing, Online advertising
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%). Watch this recent roundtable event hosted by Vibrant Media discussing native ads below: However,...
Aug 13, 2014 | Content marketing
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post. Watch this video from Bloomberg discussing the BuzzFeed investment here: The investment from venture-capital firm Andreessen Horowitz...
Aug 5, 2014 | Content marketing, Marketing through gaming, Mobile
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. The game was pulled from app stores in...
Aug 5, 2014 | Content marketing, Online video, Social media
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. The campaign has now entered the final stages and the hourly countdown on the...
Jul 22, 2014 | Content marketing, Online advertising
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey. The study, conducted by Forrester in conjunction with the Business Marketing Association and the Online Marketing Institute, also indicates that...
Jul 21, 2014 | Content marketing, E-commerce and E-retailing
Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month. Watch this promo video here: The company said Friday that the Kindle Unlimited service will give users the ability to...
Jul 16, 2014 | Content marketing, Online video, Social media
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon. Simon’s Cat first first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a...
Jul 16, 2014 | Content marketing, Online video
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report. Reuters reports that executives from YouTube have been in Hollywood for around two months, gauging the “kinds of support” they would be able to tap into. YouTube is...
