Mar 6, 2014 | Content marketing
BBC Three is to be axed and will become a wholly online channel, as part of the broadcaster’s cost-cutting plans. The move has been met with protests from fans and celebrities alike, and means all programming such as Don’t Tell The Bride and Pramface will only...
Mar 5, 2014 | Content marketing, Online advertising, Online video
This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America’s audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 26, 2014 | Content marketing, E-commerce and E-retailing, Online video
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online. 2013 music sales & streaming numbers for a middle-aged mom in a...
Feb 20, 2014 | Content marketing
Digital income now accounts for 50% of the UK record industry’s sales revenue, according to new research. Digital music sales now account for half of the record industry’s income in the UK, according to the British Phonographic Industry (BPI). A report by...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 4, 2014 | Content marketing
The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same...
Feb 3, 2014 | Content marketing, Online video
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services. The broadcaster has struck a deal with YouTube to launch a channel, Sky First Episodes, that will allow viewers to watch the first episodes of...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Content marketing, Search engine marketing, UK
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey. The 2013 National Medical Readership Survey also found that pharmaceutical reps and social media are among the less-preferred...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
Jan 28, 2014 | Content marketing
From responsive design to flat metro tiles, digital design has adapted to changing technology, linking usability and form in new ways. In this new infographic, Shutterstock unveils popular and emerging visual trends from around the world. The commercial digital...
Jan 23, 2014 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. IPA Bellwether report: UK marketing ‘strongest in 13 years’ The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the...
Jan 22, 2014 | Content marketing, Search engine marketing
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’. Watch this video from Cutts explaining how to get the...
Jan 20, 2014 | Content marketing
Spotify has removed yet another restriction to its free offering, as competition continues to bite at the heels of one of the leading streaming music services. While this feature has always been offered as a 6 month trial, the recent announcement ditches the streaming...
Jan 10, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos. The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5...
Jan 9, 2014 | Content marketing, Mobile
Apple says people spent more than $10bn in its app store last year, with apps such as Minecraft, Angry Birds Star Wars and Sleep Cycle alarm clock leading the way. December was the most successful month in the store’s history, as customers spent $1bn that month....
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 6, 2014 | Content marketing, Marketing through gaming
Social gaming firm Zynga is to start accepting the virtual currency BitCoin as a payment option. The move marks the most significant video games firm to accept bitcoins to date, causing the value of a single Bitcoin to top $1,000 (£610) again. However, the virtual...
Jan 2, 2014 | Content marketing, Online video
Digital services such as Spotify, Netflix and iTunes have helped increase sales of video and music in the UK, according to new data. The findings, from the Entertainment Retailers Association (ERA), indicate that digital sales of video grew by 40% in 2013, helping to...
