Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | Content marketing, Online video
YouTube has revealed it top 10 most watched videos, with the Ylvis song ‘What Does The Fox Say?’ and the Harlem Shake dance phenomenon topping the list, ahead of brand virals Evian’s Dancing Babies and Volvo’s truck split. Here’s the company’s Year in...
Dec 17, 2013 | Content marketing, Online advertising, Online video
YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world’s largest media owner iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music Marketers getting smarter with content...
Dec 13, 2013 | Content marketing, Mobile
Spotify is to extend its “free” ad-supported music service to mobile devices, in a move that will rival the lies of iTunes radio in the mobile streaming sector. The move will let smartphone users build playlists of songs and then hear them played back in a...
Dec 12, 2013 | Australia and New Zealand, Content marketing, Online advertising, UK
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research. Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends from Content Marketing Institute The Content...
Dec 10, 2013 | Content marketing, Email marketing, Online advertising
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s...
Dec 9, 2013 | Content marketing
Spotify has revealed that artists are paid an average of $0.007 per play on the music streaming service, following criticism that it is underpaying musicians. The figures, the first ever revealed by Spotify, where revealed on its new website Spotify Artists, aimed...
Dec 5, 2013 | Content marketing, E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...
Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 4, 2013 | Content marketing, Social media
It was a big year for Tumblr, which was bought for $1.1 bn by Yahoo in one of this year’s most buzzed-about deals. Now, the blogging platform is flaunting its credentials with its first-ever breakdown of the year’s hottest trends, topics and celebrities....
Dec 4, 2013 | Content marketing, Mobile
As brands use music in more interactive ways as part of their campaigns, new data from media marketing platform Shazam looks back at the most influential tracks of 2013, both globally and in the UK. Among the firms ‘most-Shazamed’ songs of the year, include Avicii’s...
Dec 3, 2013 | Content marketing, Mobile, Online video
The number of people watching and listening to BBC programmes on iPlayer via mobile phones and tablets has reached an all-time high, and is now almost level with the desktop audience, according to new data. The BBC reports that there were 261m iPlayer requests served...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Content marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...
Nov 27, 2013 | Content marketing
News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013, according to new research from comScore. Across the 18 European markets measured by comScore, 338 million...
Nov 26, 2013 | Content marketing, Search engine marketing
Radio has fallen behind Google as a medium for the general public to receive news, according to new research. The research, published by corporate communications consultancy Open Road and research and strategy consultancy Populus found that the search giant is now the...
Nov 22, 2013 | Content marketing
Following the launch of its ‘Universal Analytics’ tool, Google is now offering an upgrade tool for standard users to transfer their data to the new cross-platform suite. Watch this video from Pricegrabber, explaining how they will use Universal Analytics below: The...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
