Nov 18, 2013 | Content marketing, Social media
A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014. So when consumers hit the surf for...
Nov 15, 2013 | Content marketing, E-commerce and E-retailing, Social media
Pinterest is opening up its site to retailers for the first time, as the popular online scrapbook begins letting brands capitalise on its user data for the first time. The move sees Pinterest open up its API (the code for app creation) letting developers embed pins...
Nov 15, 2013 | Content marketing
Yahoo is putting over 100 domain names up for auction from 15th November, including potentially lucrative ‘sandwich.com’, as part of a company ‘Domainapalooza’ clear out sale. The domain names also include av.com and blogsport.com, and have largely come from...
Nov 15, 2013 | Content marketing, Online video
Big Brother producer Endemol in investing €30m (£25m) in a group of local and international digital video channels on platforms including YouTube, Yahoo and AOL. The Dutch producer will look to bypass traditional TV channels with the venture, called Endemol Beyond,...
Nov 14, 2013 | Content marketing, Mobile, Online video, USA
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. GlobalWebIndex, the world’s most detailed, on-going survey of digital behaviors and attitudes, has launched its...
Nov 12, 2013 | Content marketing, Email marketing, Online advertising
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 30, 2013 | Content marketing, Online video
Sky is expanding its Now TV box to include 10 entertainment channels including Sky1 and Sky Atlantic for the first time, putting the service in direct completion with the likes of Netflix and LoveFilm. Shows on offer include Game of Thrones, Mad Men, The Wire, Mad...
Oct 28, 2013 | Content marketing, Online video, Social media, Twitter marketing
Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians. The spoof Twitter account, has a global following of more than 1.1million fans who can...
Oct 28, 2013 | Content marketing, Facebook marketing, Social media, USA
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study. The survey, conducted by Pew Research Centre, found that...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Content marketing, Online video
YouTube is reportedly planning a two-tier music service to rival Spotify, offering free ad-funded streaming music with the option of a premium service. Music industry magazine Billboard reports that the service will let users choose between free and ad-supported, or a...
Oct 9, 2013 | Content marketing, Online advertising, Online video, Social media, Twitter marketing
Viacom is running social video ads for its channels via Twitter Amplify, as the entertainment giant looks to prmote its upcoming series of global MTV awards show. The partnership will begin at the 2013 MTV EMA on Sunday 10 November, letting followers of Viacom’s...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 2, 2013 | Content marketing, Social media
Spotify is ramping up its social features, introducing an embeddable ‘Follow’ button for artists and bloggers to add to their sites. The new one-click tool lets visitors to choose to follow them on the music streaming service. The Spotify Follow button can be placed...
Oct 2, 2013 | Content marketing, Online video
YouTube is setting up its first ever music awards, the Google-owned video site looks to cement its position as the ‘first call’ for music content online. According to YouTube’s official blog the YouTube Music Awards will be an “event honouring...
Sep 26, 2013 | Content marketing, Online video
Science and technology news website Popular Science has axed its comments section, blaming “trolls” and “spambots”. The 141-year-old American magazine has decided that an open forum at the bottom of articles “can be bad for...
Sep 25, 2013 | Content marketing, Digital marketing skills, Online advertising
The marketing industry has changed more in the past two years than in the past 50, leaving many marketers doubting their skills, effectiveness and ability to measure the impact of their campaigns, according to new research. The Adobe study, Digital Distress: What...
Sep 17, 2013 | Content marketing, E-commerce and E-retailing
Video streaming service Netflix has revealed that it monitors piracy sites to asses the popularity and appeal of the shows it buys. The US firm gave Prison Break as an example of one programme it had bought as a consequence of using the strategy. Netflix’s vice...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
