Sep 12, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG,...
Sep 6, 2013 | Content marketing, Online video, Social media, Viral and buyrals
Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist. The news was announced by Jonah Peretti,...
Aug 22, 2013 | Content marketing, Online advertising
Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service. According to a report in AdAge, deals with the brands range from “the...
Aug 15, 2013 | Content marketing, Social media
Google has started embedding Soundcloud’s popular streaming audio widgets into Google+, as it looks to increase engagement on its social network. Back in May, SoundCloud gave its 40 million users the option of signing in using their Google+ accounts. Now, Google is...
Aug 9, 2013 | Content marketing
Yahoo is to undergo yet another rebrand next month, but this time the internet giant looks set for the biggest overhaul yet to reflect the ‘renaissance’ of the brand under CEO Marrisa Meyer. Each day over the next four weeks — the Silicon Valley company is showcasing...
Aug 9, 2013 | Content marketing
Google has launched its ‘Play Music All Access’ streaming service in the UK, undercutting Spotify with a £7.99 subscription service for early sign ups. However, unlike rivals such as Spotify, Deezer, Rdio, Xbox Music, Sony’s Music Unlimited, Rara Google’s...
Aug 6, 2013 | Content marketing, E-commerce and E-retailing
Jeff Bezos, founder of Amazon, has personally bought The Washington Post and other newspapers for $250m (£163m). Watch this video report from Bloomberg here: The company, which owns the Kaplan education business and several TV stations, will change its name. Bezos is...
Aug 5, 2013 | Content marketing, Online advertising, Online video
Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year, according to new research from comScore. Not only is it important to know how many videos are running on these sites, but also...
Aug 2, 2013 | Content marketing, Mobile, Online video
The UK has become a nation of media multi-taskers, as people use PCs, Tablets, TVs and phones simultaneously, according to a new report from Ofcom. The latest Ofcom communications market report indicates that more than half of UK adults regularly using other media...
Aug 1, 2013 | Content marketing
The Sun has launched its online paywall, charging users £2 per week, to access its website. However, the tabloid will grant registered users access to 20 articles a month, as newspapers continie to experiment with paid-content strategies online. The site, now called...
Jul 26, 2013 | Content marketing, Online advertising, Online video
Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor. The new version of the app is available this week, and the existing 4OD app is being...
Jul 25, 2013 | Content marketing, Regulation
Google has sparked controversy with its redesigned Gmail tabs, with users noticing they are getting ads from companies they did not sign up to receive. Watch the Google promo touting Gmail’s new features below: The news follows Google’s redesign of Gmail back in...
Jul 24, 2013 | Content marketing
The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian. The data, from Experian, found that 94 million visits in the uK were...
Jul 19, 2013 | Content marketing, Mobile
Inkling raised $16m in a new funding round, as the digital publishing and sales platform secures new deals with publishers Pearson and Elsevier. San Fransisco-based Inkling provides a series of academic and medical eBooks toApple iPads and iPhones, with plans to...
Jul 16, 2013 | Content marketing
Radiohead’s Thom Yorke has pulled his solo songs from the music streaming site, saying its payment rates do not help young artists. Make no mistake new artists you discover on #Spotify will no get paid. meanwhile shareholders will shortly being rolling in it....
Jul 12, 2013 | Content marketing, Online video
The founders of music discovery site last.FM are launching a new online content aggregator based around a user’s web history. The site, Lumi.do., works as a browser plugin for Chrome and Firefox, and uses the browsing history to suggest related content including news,...
Jul 9, 2013 | Content marketing, Social media, Twitter marketing
Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report. The research, conducted by scientists at the Universities of...
Jul 9, 2013 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report. Smart Content Trend Report 2013 by Kiosked from Kiosked Kiosked, a global...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jul 5, 2013 | Content marketing, Facebook marketing, Mobile, Social media, Twitter marketing
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...
