Has YouTube per-view revenue peaked?
Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.
What is Big Data? [VIDEO]
The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.
Stella Artois stunt promotes ‘Joie de Bière’ philosophy
Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.
Facebook expands into hardware with ‘Portal’ video chat screens
Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.
Netflix now accounts for 15% of global internet traffic
Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.
Premium video growth outstrips digital programmatic trend in Europe
There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.
Google metrics: YouTube and display ads get MRC approval
Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.
International TV viewers: Marketers missing a trick with global audience
There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.
New YouTube vertical video ads adapt to mobile orientation
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
Creative protection or ‘link tax’? EU votes for controversial internet copyright law
The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.
Burger King puts social first with £20K chicken competition
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly
Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.
Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick
Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.
Facebook takes on Netflix and YouTube with ad-funded video platform
Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.
Brewdog aims for US market with premium original video series
Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish craft beer firm looks to expand its reach in the US.
YouTube goes boxing: KSI v Logan Paul fight ends in a draw
A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.
Spotify mulls ad skip button
Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.
White paper: Global video trends- traditional TV boosted by ‘communal experience’
Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.
Social media stars investigated for not labelling commercial posts
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
