Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
Video viral of the week: Security team hack into family’s Alexa
As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could be tampered with.
Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich
As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.
Online streaming services soar in UK
Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.
Mars pulls all ads from YouTube amid drill music controversy
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
Social TV trends: Love Island’s official partners aren’t the only winners
ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.
Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host
Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.
Cricket World Cup launches marketing campaign for ‘public ballot’ tickets
The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.
JD Sports launches music platform
Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.
Businesses increasingly confident their digital marketing ‘achieves sales goals’
Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.
Google gets surprise profit boost despite $5bn monopoly fine
Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.
KFC’s bizarre Facebook Live stream attracts 1m cat lovers
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year
In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.
McDonald’s wins brand World Cup as food companies get most buzz
France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.
Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’
The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.
Live sporting events and streaming services help drive premium video growth in Europe
Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.
Netflix stumbles as it misses subscriber targets
Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result.
Facebook sees ad spend boom despite data scandal
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
Global online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.
World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative
The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.
