ITV News debuts three online-only shows
ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.
Big brands pull out of YouTube after appearing next to ‘predatory’ videos
YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging
A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
TV tribes: New data shows brands should avoid stereotypes in campaigns
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.
Channel 4 links with top European broadcasters for video ad alliance
Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Brands spending £6bn on Christmas ads
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Paddington Vs. Moz: Which Christmas ad is winning online?
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
Christmas ad battle: John Lewis’ ‘Moz the Monster’ takes on M&S’ Paddington Bear
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Mars creates 4 ‘bite-sized’ horror films to promote candy brands
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Burger King trolls McDonald’s with #ScaryClownNight
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Stranger Things rivals Game of Thrones (and becomes goldmine for brands)
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Measurement still the greatest challenge for cross-platform TV and video advertising
Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.
By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later
Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.
Walmart pushes same day pick up with Halloween costume ad
Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.
Asda partners Shazam for lip-sync Halloween face filter
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
