Jun 17, 2016 | Online advertising, Online video
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads. The new iOS app, called YouTube Director, is designed to help businesses with...
Jun 16, 2016 | Content marketing, Online advertising, Online video, Social media
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research. The study, from PR and marketing professionals by the app Takumi, indicates that 8 in 10 industry professionals now work with...
Jun 15, 2016 | Mobile, Online advertising, Online video, Social media
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising. Under the new scheme, Snapchat’s vertical-video format will be rebranded in the coming weeks as Snap Ads. The...
Jun 15, 2016 | Online advertising, Online video
Kantar and The The Netherlands TV industry body Stichting KijkOnderzoek (SKO) have teamed up to offer what it claims is the world’s first combined campaign reporting for TV and online combined. SKO is the first TV currency in the world to deliver reach and GRP’s for...
Jun 14, 2016 | Online advertising, Online video, Social media
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research. A new report reveals that a fresh approach is needed in the development of advertising and creative...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 7, 2016 | Online advertising, Online video
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch. The popularity of Youtuber’s is growing and everyone wants to be as famous as their favourite...
Jun 7, 2016 | Online advertising, Online video, Regulation
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability. JICWEBS has produced recommended guidelines...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 31, 2016 | Online video, Viral and buyrals
Mastercard has used its official 2016 UEFA Champions League 2016 sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below… The Italian fan with...
May 27, 2016 | Online video
BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story. The all-Spanish final between Real Madrid and Atletico Madrid is being shown live on BT Sport,...
May 26, 2016 | Online video
Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments. The company said it had 89 million users by the end of 2015 – up from 60 million a year earlier – with 28 million of those...
May 26, 2016 | Online video
The US market for video streaming is slowing for the first time, signaling saturation, according to new research. The forecast from Strategy Analytics shows the growth rate slowing for the first time. Based on US consumers spend of $6.62 billion on video streaming...
May 25, 2016 | CPG, FMCG digital marketing food and beverages, Online video
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. The multi-year, global partnership which will include content production, distribution, cross-promotion and...
May 23, 2016 | Online video, Viral and buyrals
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent. 50 Cent has most recently made headlines for going into debt having to file for bankruptcy, has teamed up with a travel site to parody both the...
May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 17, 2016 | Online video, Viral and buyrals
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign… Every day hundreds of people...
May 16, 2016 | Online video
The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review. First rumoured months ago, the service is believed to have been giving the working title ‘Britflix’, and will see the two rivals collaborate to...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
May 13, 2016 | Mobile, Online video, Social media
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform. Broadcast from a bird's eye view with drones! Available on iOS soon.https://t.co/J3GfdW4JRX— Periscope (@periscopeco) May 9, 2016 The move follows the...
