Apr 8, 2016 | Content marketing, Digital marketing skills, Online video
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive. The site will scrap coverage of world news and politics, laying off the entire politics team. According to Politico and a Mashable editor, 30 people were...
Apr 8, 2016 | Online video
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death. Part of a tourism drive for the capital, called ‘Fans of London’, the app is a collaboration betwixt VisitLondon.com and...
Apr 8, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert. The YouTube ad is based around the Vivid House Party ad that appeared on TV screens earlier in the year. In the VR version, viewers can...
Apr 7, 2016 | Content marketing, Online video
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV. For Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide :...
Apr 4, 2016 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research. The study, from Rakuten Marketing, explores the factors that influence children’s fashion purchases. In a UK-wide...
Apr 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below… Guinness Africa’s new ad features an eclectic mix of young artists and an up-tempo...
Mar 29, 2016 | Online advertising, Online video
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer than 5% of the ads bought and sold (with an average of 1%). For...
Mar 29, 2016 | Online video
There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index. Linear-only viewing is much more widespread than online-only viewing. It’s 1 in 3 internet users who are doing it, with...
Mar 21, 2016 | Online video
YouTube is still more popular than Facebook in terms of number of visitors, according to new research. The research from Global Web Index, indicates that Facebook remains top of the pile on traditional metrics such as membership and active usage, whereas YouTube takes...
Mar 18, 2016 | Content marketing, Online video, UK
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data. The...
Mar 17, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online video
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. To celebrate the new offering, Twitch is running marathon of all 201 classic episodes of American Chef Julia Child on the new Twitch Food channel. The Amazon-owned live-streaming...
Mar 14, 2016 | Marketing through gaming, Online video
BBC Click has broadcast a fully 360-degree edition of its programme, viewable either on VR devices or via a simple web browser. The show focuses on Cern’s Large Hadron Collider, and aired on Saturday 12 March. The episode was shot with 360-degree cameras. An...
Mar 11, 2016 | Online video
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV. fuboTV, a US-based subscription video service offering games from leagues such as Spain’s La Liga and MLS in the US, took $6m each from Fox and Sky....
Mar 10, 2016 | Content marketing, Online video
The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research. The study, from Thinkbox looked at 2015 figures for all TV viewing in the UK on...
Mar 7, 2016 | Online advertising, Online video, Viral and buyrals
HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below. Creative agency B-Reel, in partnership with Google, can the...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 4, 2016 | Online advertising, Online video
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV. The study, from agency Carat, looks at the media habits and attitudes of four types of mums ahead of Mother’s Day Key findings: · TV is still the most...
Mar 4, 2016 | Online advertising, Online video
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube. For example, a third of Mums agree YouTube ads help them decide what to buy, and 26% of Mums rely on YouTube to make key decisions about products. There are a lot more facts in...
Mar 3, 2016 | Online advertising, Online video, Viral and buyrals
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below… To get over a very simple message (which doesn’t appear in...
Mar 2, 2016 | Australia and New Zealand, India, Mobile, Online advertising, Online video, Viral and buyrals
More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the...
