Case Study: McDonald’s ‘Pay With Lovin’ and Twitter ad break giveaways

At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...

Sky Q takes on Netflix with mix of Live TV and VOD

Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix. Sky Q is a range of set-top boxes, hubs and apps that combine satellite and internet TV viewing. The system is based on the notion of...

Youku Tudou and Mirriad launch in-video ads in China

Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard. Using Mirriad’s technology on its video-on-demand (VOD) platform, Youku...