Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | CPG, Online advertising, Online video, Viral and buyrals
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability. The short...
Nov 23, 2015 | Online advertising, Online video, Viral and buyrals
“Wildling/ You make my heart sing!” With its copious measures of sex, violence and bad language, you’d think Game of Thrones wasn’t suited to a Broadway musical format. And you’d be right. But this spoof video in aid of USA Comic Relief, that paired Coldplay’s Chris...
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly. Data analysis of 1,300 ads proves that 2015 was a highly emotional year for video ads....
Nov 20, 2015 | Online video
Sky has launched a new service called Sky Q that blends live and on-demand TV as it tries to compete with the likes of Netflix. Sky Q is a range of set-top boxes, hubs and apps that combine satellite and internet TV viewing. The system is based on the notion of...
Nov 20, 2015 | Online video, Viral and buyrals
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever. Directed...
Nov 20, 2015 | Online advertising, Online video, Viral and buyrals
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows...
Nov 18, 2015 | CPG, Online advertising, Online video, Viral and buyrals
In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Purina wanted to take a different approach to the traditional dog food commercial,...
Nov 18, 2015 | Online video, Viral and buyrals
What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process....
Nov 17, 2015 | Online advertising, Online video, Viral and buyrals
Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering. LateRooms.com is launching a new TV...
Nov 16, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top. The...
Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...
Nov 10, 2015 | China, E-commerce and E-retailing, Online advertising, Online video
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Founded in 2012 via a merger of rival sites Youku and Tudou and listed on the New York Stock...
Nov 9, 2015 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Snapchat confirmed the figure following a report in the Financial Times. To put the number in perspective, Facebook announced just this past week...
Nov 9, 2015 | China, Online video
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard. Using Mirriad’s technology on its video-on-demand (VOD) platform, Youku...
Nov 6, 2015 | Online advertising, Online video, Viral and buyrals
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in thier campaigns. The UK retailer spent £7m on a campaign that includes a smartphone game and...
Nov 4, 2015 | Content marketing, CPG, Online video, Viral and buyrals
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. The content arm, housed in Montreal, initially consists of three people. The so...
Nov 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. The format runs as a series of up to seven still images that display in a 15-second slideshow. Facebook said that...
Nov 2, 2015 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon. The presenter and his former Top Gear co-stars, Richard Hammond and James May, have signed up to front a new motoring show for the retailer, in a three-year deal...
Oct 30, 2015 | Online advertising, Online video, Viral and buyrals
Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses. The virtual reality series, “The House on Hallow Hill,” was created in-house and will be available on...