Jul 30, 2015 | Content marketing, E-commerce and E-retailing, Online video
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show. I'm very excited to announce that Hammond, May and I have signed a deal with .@AmazonVideo— Jeremy Clarkson...
Jul 23, 2015 | Online video
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research. The study, from GlobalWebIndex, interviewed more than 47,000 people from around the globe. This included people in countries such...
Jul 21, 2015 | Online advertising, Online video, Viral and buyrals
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below… People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee. Lotus...
Jul 16, 2015 | Online advertising, Online video
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey. The study, from Acxiom are explored in the new ‘Ad campaigns reimagined’ report, which highlights the challenges todays brands and marketer’s...
Jul 10, 2015 | Mobile, Online advertising, Online video
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens. Audi from Celtra on Vimeo. Celtra is launching two new video ad formats – Short form vertical video and Reactive video – further expanding its...
Jul 9, 2015 | Marketing through gaming, Online video
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen. Felix Kjellberg, 25, known to fans as PewDiePie, records himself playing video games and uploads his reactions online. He has 37 million followers on the...
Jul 8, 2015 | Online advertising, Online video, Regulation
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’. The song appeared on YouTube on July 1 and has already attracted over 20 million views. It is also available on...
Jul 8, 2015 | Online advertising, Online video, Viral and buyrals
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research. Now in its third year, the 2015 BrightRoll UK Agency Survey polled UK advertising agencies to gain...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jul 2, 2015 | Online advertising, Online video
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by...
Jun 29, 2015 | Online advertising, Online video
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which...
Jun 29, 2015 | India, Online advertising, Online video
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch. Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and...
Jun 29, 2015 | Online video
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Jun 24, 2015 | Online video
Cannes Lions 2015 kicked off with a bang, with sessions from Tinder’s Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival.
Jun 23, 2015 | Content marketing, CPG, Online video, Regulation, Viral and buyrals
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Matthew Lush has been using the YouTube address youtube.com/lush since 2005, but has found that fans...
Jun 23, 2015 | Australia and New Zealand, Online advertising, Online video
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more...
Jun 19, 2015 | E-commerce and E-retailing, Online video, Regulation, Social media
Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report. Online Reviews and Endorsements Report on the CMA’s Call for Information The report,...
Jun 19, 2015 | Digital marketing skills, Online advertising, Online video
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo. In an attempt to bridge a gap in the market, the Hull internet Tigers have launched a full...
Jun 18, 2015 | Mobile, Online video
The BBC has partnered with tech firm This Place, to develop a way people can select programmes using a cheap, brainwave-reading headset. The headset works with an experimental version of the BBC’s iPlayer on-demand platform. Users can turn on and operate the app...
Jun 15, 2015 | Marketing through gaming, Online video
Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site. The ‘YouTube Gaming’ service works as a mobile app and and website that will focus on video game videos and live streams. In a blog post, the company said YouTube Games would...
