Jun 15, 2015 | Online advertising, Online video, Viral and buyrals
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most...
Jun 10, 2015 | Brazil, CPG, Latin America, Online video, Viral and buyrals
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 3, 2015 | Online advertising, Online video
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”. The company also reaffirmed its promise to users that third-party adverts will never be...
May 28, 2015 | CPG, Online advertising, Online video, Regulation, Social media
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. The video from Ruth Crilly features the model using a number of Max Factor products...
May 28, 2015 | Mobile, Online video
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research. 2015 is fast-becoming the year of live-streaming, with one in five (19%) marketers planning to use apps...
May 27, 2015 | Content marketing, Online video
AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner. The agreement will see AOL On distributing the Guardian’s original video content,...
May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...
May 22, 2015 | E-commerce and E-retailing, Online advertising, Online video
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. The ads are powered by an integration with Google Merchant Center, delivered in cards...
May 21, 2015 | Online video
Spotify is adding more non-music content to its app, including news reports and video content, as the streaming service looks to take on the likes of YouTube. At an event in New York, Spotify demonstrated the “video capsules” that will run on the new...
May 21, 2015 | Online advertising, Online video
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Viewable video impressions are always top of mind for agencies and advertisers. This infographic explores the 5 factors...
May 19, 2015 | Online video
Subscriber numbers to ‘over-the-top’ (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019, according to new research. New data from Juniper Research has shown that continued growth in...
May 18, 2015 | Mobile, Online video, Social media, Twitter marketing, WhatsApp
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from...
May 15, 2015 | Marketing through gaming, Online video
Open world construction game Minecraft has been named the most-uploaded game of all time on YouTube. More hours of the Microsoft–owned game have been uploaded than any other game, YouTube revealed as part of its ten year anniversary celebrations. YouTube...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 14, 2015 | Online video
YouTube and Facebook video ads are eating into TV commercial revues across the world, with global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, according to new research. The study, from IHS and Vidiro, also indicate that and...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 11, 2015 | Online advertising, Online video
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red. Pandora Cosmopolitan from Celtra on Vimeo. The ads have so far proved hugely successful...
May 6, 2015 | Mobile, Online video, Regulation, Twitter marketing
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las...
