May 5, 2015 | E-commerce and E-retailing, Online video, Social media
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research. The study, from Searchmetrics, also indicates that video results are blended into 55% of keyword searches ‒...
May 5, 2015 | Mobile, Online video
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe. In...
May 1, 2015 | Online video, Viral and buyrals
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below. The mobile network held the audition to find a star in...
Apr 29, 2015 | Content marketing, Online video
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times. The Webbys, which are presented in two versions – a “People’s Voice” based on a public vote and a...
Apr 29, 2015 | Online video
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show. The broadcaster’s reality-style dating programme, produced by Twenty Twenty Productions (a Warner Bros. Television Production UK Ltd Company) is currently on air with...
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 28, 2015 | Online advertising, Online video
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint. RhythmOne advertisers will be able to reach an expanded, high-quality, target audience through a single...
Apr 24, 2015 | Online advertising, Online video, Search engine marketing
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant. Ad sales for the first three months of 2015 were $15.5bn, marking an 11% increase from the same period...
Apr 23, 2015 | Online video
Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research The study, from Juniper research, suggests that continued growth in the...
Apr 20, 2015 | Email marketing, Online advertising, Online video, Social media
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. The study found that millennials have a preference in how they want to converse with...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 17, 2015 | Online video
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause. Through a quick and simple smartphone app, FightMe makes capturing and sharing video fast, easy and relevant. Users have...
Apr 16, 2015 | Mobile, Online video, Regulation, Twitter marketing
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Twitter maintains that the Periscope app complies with US copyright...
Apr 16, 2015 | Online video, Viral and buyrals
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video. Cat owners can snap the servings apart, peel open the package and serve their cat one single serving, which are are...
Apr 13, 2015 | Online advertising, Online video
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform. 2015 Geico: Family: Unskippable Geico’s series of “unskippable”...
Apr 13, 2015 | Mobile, Online video
Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut. Rather than a standalone app, the service is available through the Amazon Appstore. Prime Instant Video has long been available on iOS, but Amazon always...
Apr 10, 2015 | Online advertising, Online video
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the...
Apr 10, 2015 | Online advertising, Online video
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks. Under the new scheme, YouTube is adding interactive cards to its TrueView video ads, so that marketers have the option to...
Apr 9, 2015 | Mobile, Online advertising, Online video, Search engine marketing, UK
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. The study, from the IAB, found that this rise in digital technology in homes has driven advertisers to...
Apr 9, 2015 | Online video
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform. A...
