Jan 15, 2015 | Online video
Ryanair is testing an in-flight movie streaming service that will send films direct to users tablets and smartphones during their journey, funding by advertising. The airline – which operates about 1,600 flights a day – will also start trialling a wi-fi...
Jan 13, 2015 | Mobile, Online video
The Consumer Electronics Show has become one of the biggest events on the digital calendar, giving us a glimpse into the trends and gadgets that will wow consumers. We look at 8 key launches from the tech trade show. For every bizarre electronic gizmo, there’s a...
Jan 12, 2015 | Online video, Viral and buyrals
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral. View the video below; There are millions of cute cats, funny fails and shocking moments posted on social media...
Jan 8, 2015 | Online advertising, Online video
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard. The standard is defined as a 50% in view for at least 2 seconds, and is designed to help advertisers...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
Jan 6, 2015 | Online video, UK
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies. In total, the top 10 ads earned a combined 330 million views globally and...
Jan 2, 2015 | Online video, Regulation
Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film. From Friday, a total of 580 independent theatres will show The...
Jan 2, 2015 | Content marketing, Mobile, Online video
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time. Previously, refunds were made on a case-by-case basis...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 17, 2014 | Mobile, Online video
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research. After decades of growth, there were 26.02 million households in 2013 with...
Dec 15, 2014 | Content marketing, Online video
Key trends to check your 2015 plans against: • ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time • Brands become publishers: Native ads (championed by...
Dec 11, 2014 | Online video
YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. The video features a mash-up of the most popular YouTube videos of 2014 — including the Ice Bucket Challenge and Nicki Minaj’s...
Dec 10, 2014 | E-commerce and E-retailing, Online video, Viral and buyrals
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 8, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...
Dec 5, 2014 | Online video, Regulation
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report. See the full USA Today interview below: Pavni Diwanji, Google’s vice-president of engineering who is heading the project,...
Dec 4, 2014 | Facebook marketing, Mobile, Online advertising, Online video
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads....
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 2, 2014 | Online advertising, Online video, Social media, Twitter marketing
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets. Twittersphere: It is I, Skeletor! Now that I have...
