Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 4, 2014 | Mobile, Online advertising, Online video, UK
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. The move makes it the first UK broadcaster to offer mobile-supported...
Oct 31, 2014 | Online advertising, Online video, Social media
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues. The new ads will appear in Tumblr users’ feeds on auto-play, but with the sound muted by default (auto-play...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 29, 2014 | Mobile, Online video
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation. The figures come from YouTube chief executive, Susan Wojcicki. confirming that mobile now accounts for 50 of all the...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | CPG, Online advertising, Online video, USA
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...
Oct 24, 2014 | Australia and New Zealand, Online video, Viral and buyrals
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The video will be progressively rolled out across Air New...
Oct 23, 2014 | Online video
Here are the top digital marketing data and case studies that caught our eye. Marketers increasingly choosing Facebook video over YouTube Google’s dominance of the online video ad sector is under threat, with new research showing that the number of videos...
Oct 22, 2014 | Facebook marketing, Online advertising, Online video, Social media
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off. The claim was made during this video interview...
Oct 21, 2014 | Online video
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena. Watch this video from CNN analysing the deal: The ad-free service,...
Oct 17, 2014 | Online advertising, Online video
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it’s our video viral of the week below… To launch that new 205 GTI, French...
Oct 17, 2014 | Online video
Shares in Netflix dipped this week after it revealed that it has fewer subscribers than forecast. The video streaming firm reported a third-quarter profit of $59 million, up from $32 million a year ago. But the company failed to attract as many new subscribers as it...
Oct 16, 2014 | Online advertising, Online video, UK
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers. Watch this video from Bloomberg analysing the new platform here: The platform, which breaks down the most popular channels into...
Oct 15, 2014 | Content marketing, CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove’s latest promo, which ties in with...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 8, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...
Oct 2, 2014 | Content marketing, Online video
Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon. Watch this CBS report looking into the Netflix expansion here; Netflix is...
Oct 1, 2014 | CPG, Mobile, Online advertising, Online video
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...
