Jul 15, 2014 | Mobile, Online video
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising. Based on the largest ever research study on mobile video, conducted by Millward Brown, the MMA has published a guide...
Jul 10, 2014 | Brazil, Mobile, Online video
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. The study, from Opera Mediaworks, highlights highest-ranking fans, platforms,...
Jul 10, 2014 | CPG, Online video, Social media
Back in June 2014, Unilever’s Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity. View part of the debate here: The...
Jul 9, 2014 | Online video
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee. The multichannel network operator, which runs various video channels on YouTube has...
Jul 9, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… The film features two mothers talking...
Jul 8, 2014 | Online advertising, Online video
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research. The findings come from Collective’s 2014 UK Online Video Advertising Market Report, which drew...
Jul 8, 2014 | CPG, Online video, Viral and buyrals
Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… The HelloFlo service works by encouraging its...
Jul 8, 2014 | Online advertising, Online video, Social media
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by...
Jul 8, 2014 | Online video, Regulation
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site. The notifications pop up on videos that take...
Jul 3, 2014 | Facebook marketing, Online video, Social media
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers. Watch this promo video explaining how LiveRail works below: LiveRail connects marketers to publishers on web...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 27, 2014 | Online video
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data. This ad from non-sponsor Beats By Dre has been one of the fastest rising since the tournament began. That’s according to new data released...
Jun 25, 2014 | Facebook marketing, Online video, Social media
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. Alongside the standard likes, comments and shares to rank a video’s popularity, Facebook will also take into...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.” Ad agency...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the ‘wow’ factor to...
Jun 23, 2014 | Online advertising, Online video
The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award. Bono’s award sought to recognise the value that a...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and...
Jun 23, 2014 | E-commerce and E-retailing, Online video, Viral and buyrals
This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral...
Jun 23, 2014 | Mobile, Online video
Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology. Watch this promo video explaining how Dropcam works below: Google’s Nest and Dropcam confirmed the acquisition...
Jun 23, 2014 | Online video
YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google’s video sharing site. Watch this backstage interview with Katzenberg below: Speaking at Cannes Lions,...
