Mar 13, 2014 | China, Online video, Viral and buyrals
Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below… The video shows the German sportsman initially losing 6-0 in a fast and furious...
Mar 13, 2014 | Email marketing, Online advertising, Online video, Social media, UK
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. The study, from SilverPop and conducted by Forrester Consulting,...
Mar 13, 2014 | Online video, USA, Viral and buyrals
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day. View the video below: Between Two Ferns with Zach Galifianakis:...
Mar 12, 2014 | CPG, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Commissioner for the regulation of...
Mar 12, 2014 | Online video, UK
The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for “a BBC Three audience”, as the broadcaster looks to emulate the success of Netflix. Analysts say iPlayer is becoming more like Netflix, which has...
Mar 11, 2014 | Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media
Ahead of the World Wide Web’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. The report from research firm Pew Internet, which surveyed nearly 1,500...
Mar 5, 2014 | Content marketing, Online advertising, Online video
This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America’s audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as...
Mar 5, 2014 | Online video
This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 28, 2014 | Mobile, Online video, Social media
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab. The tool lets users record videos and instantly send them to their friends via their mobile device, in a similar way to apps such as Snapchat....
Feb 26, 2014 | Content marketing, E-commerce and E-retailing, Online video
Musician Zoe Keating has revealed her iTunes, Spotify, YouTube and Pandora payouts for 2013- showing that downloads are still more valuable than streams for artists looking to make sales online. 2013 music sales & streaming numbers for a middle-aged mom in a...
Feb 26, 2014 | Online video
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos. With apps on iPhone, iPad, Android, Windows 8, Kindle Fire, Roku and Chromecast, RealPlayer Cloud describes itself as the “Dropbox...
Feb 25, 2014 | Online video, USA
Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly. The multi-year deal will see Netflix servers connected directly to Comcast’s network, removing third parties that slow down streaming...
Feb 24, 2014 | E-commerce and E-retailing, Online video
Amazon Prime and Lovefilm are to merge, creating a new Prime Instant Video service that combines movie streaming with the online retail firm’s next day delivery. LoveFilm, which was bought out by Amazon in 2011 in a deal worth nearly £200m, will be folded into the...
Feb 21, 2014 | Online video, Viral and buyrals
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. As they...
Feb 19, 2014 | Mobile, Online video
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research. The study, from Thinkbox and BARB, indicates that TV accounted for 98.5% of total viewing in 2013, with the...
Feb 17, 2014 | CPG, Online advertising, Online video, Viral and buyrals
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 7, 2014 | Online advertising, Online video, Twitter marketing
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at...
