Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Online video, Regulation, Social media
Google has admitted its YouTube site has become riddled with spam after it switched to compulsory Google+ logins from users to comment on videos. The internet giant came under fire last month as it ditched standard YouTube profiles for Google+ accounts, in a bid to...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 22, 2013 | Facebook marketing, Online video, Social media
More than two thirds (70%) of SnapChat’s audience are female, with the number of photos shared on the app doubling to 400 million a day, according to a news report. By comparison, Facebook users share approximately 350 million photos per day, but this number...
Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 22, 2013 | Online advertising, Online video, Twitter marketing, Viral and buyrals
A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two...
Nov 22, 2013 | Online advertising, Online video, UK
British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below: The campaign, developed in partnership with Ogilvy 12th Floor and...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 20, 2013 | CPG, FMCG digital marketing food and beverages, Online video
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. Children in industrialized nations are eating too much...
Nov 20, 2013 | Online video
Yahoo has struck today announced a new partnership with VEVO to bring its catalogue of 75,000 HD music videos to Yahoo and omg! in the UK. The syndication deal will see music videos powered by VEVO available on Yahoo. The move extends Yahoo and VEVO’s existing...
Nov 20, 2013 | Online video
Video ad company Videology has been selected by Yahoo! Japan – ranked as the top web portal in Japan for search and audience reach – as its video advertising technology partner. Yahoo! Japan has selected Videology, one of the world’s largest video ad platforms, in...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 19, 2013 | Online video, Viral and buyrals
As part of its hugely successful ‘Volvo Trucks’ stunt series on YouTube, the Swedish auto maker hired the ‘Muscles from Brussels’ himself- Jean Claude Van Damme- to perform an eye-watering stunt between two moving heavy vehicles. See why it’s our video viral of the...
Nov 19, 2013 | Online video, UK
While most people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change, according to new research. According to the futurePROOF study from Kantar Media, half of the British adult population (53%) claim ownership of...
Nov 15, 2013 | Content marketing, Online video
Big Brother producer Endemol in investing €30m (£25m) in a group of local and international digital video channels on platforms including YouTube, Yahoo and AOL. The Dutch producer will look to bypass traditional TV channels with the venture, called Endemol Beyond,...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 14, 2013 | Content marketing, Mobile, Online video, USA
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. GlobalWebIndex, the world’s most detailed, on-going survey of digital behaviors and attitudes, has launched its...
Nov 13, 2013 | Online advertising, Online video, Viral and buyrals
As part of its ‘Stay Together’ series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to...
Nov 12, 2013 | Mobile, Online advertising, Online video, Viral and buyrals
In its most ambitious campaign yet, Samsung’s latest Galaxy viral video pitches football star Lionel Messi against a horde of invading aliens. The campaign is only just kicking off, with more big players set to join the ‘Galaxy 11’ in what looks like a big budget...
Nov 11, 2013 | Online advertising, Online video, UK
With the latest John Lewis’ Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of...
