Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 8, 2013 | Online video, Social media
John Lewis’ annual Christmas ad has become something of a major mark on the festive calendar in the UK. A few hours on from this year’s debut on YouTube, PR and marketing agencies Hotwire and 33 Digital have released the first social media stats on ‘The Bear and...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 1, 2013 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo,...
Oct 31, 2013 | Online video, Social media
Google has expanded its “Auto Awesome” tools, letting users create ‘show reels’ of their videos and photos, as the web giant claims its social network has passed the 300 million active user mark. Earlier this year Google began offering the ability to...
Oct 31, 2013 | CPG, Facebook marketing, Online video, Social media
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data. The study, from marketing technology company Unruly, found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 30, 2013 | Content marketing, Online video
Sky is expanding its Now TV box to include 10 entertainment channels including Sky1 and Sky Atlantic for the first time, putting the service in direct completion with the likes of Netflix and LoveFilm. Shows on offer include Game of Thrones, Mad Men, The Wire, Mad...
Oct 29, 2013 | CPG, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format. The Halloween-themed Vine spots feature is featuring in digital out-of-home ads in 11 markets; they run...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 28, 2013 | Content marketing, Online video, Social media, Twitter marketing
Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians. The spoof Twitter account, has a global following of more than 1.1million fans who can...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 25, 2013 | Content marketing, Online video
YouTube is reportedly planning a two-tier music service to rival Spotify, offering free ad-funded streaming music with the option of a premium service. Music industry magazine Billboard reports that the service will let users choose between free and ad-supported, or a...
Oct 23, 2013 | Online advertising, Online video
Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK. AOL UK’s “The Native Age” study combines a range of consumer and industry insights and...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 16, 2013 | Online video
Broadcast TV is losing popularity with the younger generation of millennials in the US (18-34 year olds), according to new research. The study, from The New York Times found that among the online video users surveyed, 34% of Millennials (18-34) reported watching...
Oct 16, 2013 | Online video
Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today, according to new research. Watch this video from Pew Research outlining its key findings below: The study, from Pew...
Oct 14, 2013 | Online video, Viral and buyrals
To promote its remake of horror classic ‘Carrie’, Sony Pictures and MGM created an elaborate (and rather terrifying) hidden camera prank which has gone viral big time, getting over 4 million YouTube views. See why its video viral of the week below… To build buzz...
Oct 14, 2013 | Mobile, Online video
Google is reportedly planning to phase out its ‘Google TV’ products in favour of a more mobile friendly ‘Android TV’ range, as the firm continues its battle with the likes of Apple and Microsoft in the battle for the living room audience of the future. Technology blog...
