May 29, 2013 | Content marketing, Online video
Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read...
May 26, 2013 | CPG, E-commerce and E-retailing, Online video, USA, Viral and buyrals
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously. Featuring a series of...
May 24, 2013 | Online advertising, Online video, Regulation
Microsoft is running an ad campaign touting its controversial “Do Not Track” function in its latest versions of Internet Explorer, in a move that is firmly aimed at Google. The move has sparked outcry for advertisers, who argue that offering Internet...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In the US, total digital ad revenue for 2012 was $36.6bn, up by 15% from 2011. Mobile digital ad revenue grew by 4.2% since 2011, making it the format with the highest growth. Search ads were also the format with the highest revenue for the second year (46.3%)...
May 23, 2013 | Online advertising, Online video, Search engine marketing, Social media
In 2011, the US generated $31.7bn in revenue from digital advertising, at the time the highest recorded. Search ads accounted for the highest revenue segment for digital ads in 2011 with 46.5%. Display related ad revenues were also a high growth area in 2011...
May 23, 2013 | CPG, Facebook marketing, Online advertising, Online video, Twitter marketing, Viral and buyrals
Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013. According to research from Unruly Media, the Dove ad is now the third most-shared all-time. Since April the video has been uploaded to 33...
May 22, 2013 | Content marketing, Marketing through gaming, Online video
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena....
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 21, 2013 | Online advertising, Online video
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media. According to a new study from the video technology company, five Vine videos are shared on Twitter every second. The report comes just 100...
May 20, 2013 | Mobile, Online advertising, Online video, Regulation
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads. In a letter to Microsoft, YouTube claims the app blocks adverts and allows users to download videos, and has given them a week to remove it from the...
May 20, 2013 | Marketing through gaming, Online advertising, Online video, Social media
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 17, 2013 | Content marketing, Online advertising, Online video
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research. The study, from The Association of Online Publishers (AOP) and Deloitte, also recorded publisher sentiment for the coming twelve...
May 16, 2013 | Mobile, Online video, Social media, WhatsApp
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser. Watch the app in action below: The service replaces Google Talk, and puts the...
May 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video...
May 14, 2013 | Mobile, Online advertising, Online video, Social media
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last...
May 14, 2013 | Content marketing, Online video
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports. Bloomberg cites unnamed sources familiar with the matter that Yahoo CEO Marissa Mayer recently met with members of Hulu’s...
May 13, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online video, Social media
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...
May 10, 2013 | Content marketing, Online video
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel. Under the new scheme, 53 subscription channels will charge viewers $0.99 (£0.64) to...
May 9, 2013 | Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...
