Feb 22, 2013 | Content marketing, E-commerce and E-retailing, Online video
For the first time, clicks on YouTube videos will count towards US singles chart, as the music industry acknowledges the growing influence of online videos in clinching success- such as Gangnam Style and the Harlem Shake. The iconic US Billboard chart has said that...
Feb 21, 2013 | Content marketing, Online video, Search engine marketing
Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time. The firm has uploaded a new YouTube video showing the specs in action, with an...
Feb 21, 2013 | Online video
New figures show that TV viewing in the UK is continuing to expand as people watch additional TV on-demand via TV sets, tablets, smartphones and laptops. In total, the average UK viewer watched 4 hours, 4 minutes of TV a day in 2012 – the year when TV in the UK became...
Feb 20, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car-...
Feb 19, 2013 | Online video
Skype has begun testing a video messaging service that lets subscribers deliver recorded clips to their contacts for playback when they come online. The service is initially available for users running Skype on Android, Apple’s iPhone and Mac OS X computers and...
Feb 18, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore. The findings from part of comScore’s new 2013 UK Digital Future in Focus report, which looks at...
Feb 18, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website. The new ad format created in partnership with by Mindshare Ireland has launched on...
Feb 15, 2013 | Online advertising, Online video, Search engine marketing, Social media
This chart shows where brands are planning on spending their digital ad budgets. The majority of digital ad spend will be on display ads (41%). Surprisingly more investment will be made on search (19%) and video (14%) than social ads (10%) this year. View high quality...
Feb 14, 2013 | Marketing through gaming, Online video
Google has finally launched a European version of its Playstation 3 YouTube app, as it looks to expand its presence on increasingly web-reliant gaming consoles. Initially launched in the US and Canada back in August 2012, the app has rolled out across 19 countries...
Feb 13, 2013 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users iPhone’s into an ingredient tracker. See why it’s our viral of the week below… McDonalds partnered with DDB, Sydney to launch the TrackMyMacca’s app in...
Feb 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Waitrose has selected cloud content provider Brightcove to run a new online food channel. Designed to help inspire a nation of cooks, Waitrose TV, launched in Autumn last year, is the first purely food-related online video channel from a retailer, according to...
Feb 11, 2013 | Online video
Google has signed a deal with Freesat to launch a YouTube TV channel in the UK, as it looks to rival traditional broadcasters in terms of video ad revenue. The deal will expand upon YouTube 60 broadcast-style channels which launched online last year, featuring...
Feb 11, 2013 | Online video
The BBC is to premiere 40 hours of content of its iPlayer service ahead on TV, as it looks to reposition itself as a leader in the digital market. The move follows a trail in ‘online only’ content including reality comedy show ‘Impractical Jokers’ last year. Minutes...
Feb 7, 2013 | Online advertising, Online video, Search engine marketing
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device. The changes will let advertisers manage bids for ads across a variety of device platforms as...
Feb 5, 2013 | Chile, Latin America, Online video
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click...
Feb 1, 2013 | Content marketing, Online video
For the first time, non-Sky subscribers will be able to watch live Premier League football content via its internet TV service and mobile app Now TV. The move means viewers can watch Sky Sports content on a pay-per-view basis from this spring, paying £9.99 for...
Feb 1, 2013 | Online advertising, Online video, Viral and buyrals
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date. CBS rejected the...
Jan 31, 2013 | Content marketing, Online video
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report. According to a report in Advertising Age, YouTube has asked several of its contributors to...
Jan 30, 2013 | Online video, Social media, Twitter marketing
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results. The app, currently available on Apple’s iPhone and iPad, is designed to be a simpler version of YouTube,...
Jan 30, 2013 | India, Online advertising, Online video, Viral and buyrals
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below… The campaign, created by agency JWT Delhi,...
