Jan 29, 2013 | Online advertising, Online video
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for...
Jan 29, 2013 | Online video
Over half of the UK (51%) prefer to watch catch-up services on a TV, rather than a smartphone or tablet. The study, from Twonky, shows that only 19 percent of people surveyed say that convenience is more important than screen size. The finding s come as developments...
Jan 28, 2013 | Online advertising, Online video
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data. comScore has released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | CPG, Online video, Viral and buyrals
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | Online video
With video streaming on the rise, Netflix and Lovefilm are locked in battle for UK domination. A new report looks at the services offered by both. Research by Oric, UK site directing users to legal online content, shows that Netflix has more TV shows and series than...
Jan 18, 2013 | Online video
Google is reportedly close to buying a stake in music video site Vevo, as it looks to further monetise its video assets. AllThingsD cites ‘people familiar with the matter’ that YouTube and Google have agreed to buy a minority stake in VEVO and are currently waiting to...
Jan 17, 2013 | E-commerce and E-retailing, Online video
Rental chain Blockbuster has become the latest UK high street store to go into administration, amid growing pressure from online rivals such as LoveFilm and Netflix. To see how far media technology has come, watch one of the company’s first UK commercials here:...
Jan 15, 2013 | Content marketing, Online video
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’. The new global identity is part of ITV’s ‘Transformation Plan’ and the...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 11, 2013 | Online video
US comedy website Funny or Die has surpassed 5 million Twitter followers, marking the occasion with a spoof video from co-creator and Anchorman star Will Ferrell. Funny Or Die combines user-generated content with original, exclusive content. The site is a place where...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Jan 9, 2013 | Marketing through gaming, Online advertising, Online video
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted. Nuads rolled out earlier in the autumn of 2012 on Xbox LIVE in the US, Canada and the UK. The...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 20, 2012 | Online advertising, Online video, Viral and buyrals
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. However,...
Dec 20, 2012 | Online video
YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day. The biggest trends include Kony, Obama impersonator Alphacat, Felix Baumgartner live stream of his freefall, Gotye’s Somebody That I Used to Know...
Dec 17, 2012 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Market Report,...
Dec 12, 2012 | Content marketing, CPG, E-commerce and E-retailing, Online video
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube’s shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over...
Dec 10, 2012 | Online video
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs. The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company...
