Nov 27, 2012 | Online video
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant...
Nov 1, 2012 | Online video
Microsoft is mulling a bid for online video service Netflix, according to a report by Forbes, as competition in the video on demand sector heats up. The move would be one of the most significant purchases in the technology and television space.
The rumour mill began...
Oct 26, 2012 | Online video
Making sure that consumers remember not only an ad but the brand behind it is the key to advertising effectiveness. A recent Nielsen analysis of CPG TV ads from 2012 in the US found that Ocean Spray’s signature “Men in a Cranberry Bog” commercial tops the list of ads...
Oct 11, 2012 | Online video
YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s skippable ads...
Oct 8, 2012 | Online video
Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence. ToysrusMovies.com is currently available to PCs, Macs and other Flash compatible devices, with an app planned for the Tabeo...
Oct 4, 2012 | Online video
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for...
Oct 3, 2012 | Online video
This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4’s ‘Meet the Superhumans’ online Paralympics...
Oct 1, 2012 | Online video
YouTube is looking to expand its mobile music services, after posting a job ad looking for a manager to oversee an ambitious new music catalogue based on the music videos on the video sharing site. The job listing, first reported by GigaOm, announces a vacancy for a...
Sep 25, 2012 | Online video
Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads. The ‘tip jar’ lets a viewer click a button by a video to contribute money to the creator. For its part, Vimeo will take 15% commission. The...
Sep 25, 2012 | Online video
Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach. Dubbed ‘Waitrose TV’, the transactional site will be dedicated to food and will feature top chefs including Delia Smith, Heston Blumenthal,...
Sep 24, 2012 | Online video
Japan has the highest number of online videos watched per user with 242.5, surpassing its closest contender Hong Kong by over 60 videos per user. The fewest videos watched per user were recorded in Indonesia with 53.5, four times less than Japan. View larger...
Sep 18, 2012 | Online video
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast. The show, streamed live on Facebook, allowed users to share their favourite...
Sep 17, 2012 | Online video
The click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads, according to new research. The study,from MediaMind, analysed over 3 billion ad impressions globally over the first six months of 2012,...
Sep 12, 2012 | Online video
Google has released a new YouTube app for Apple users, ahead of the much-anticipated iPhone 5 launch today, which is expected to replace the preloaded YouTube app for Vimeo. YouTube will not be preloaded on the iPhone 5, and it looks like it will disappear from...
Sep 5, 2012 | Online video
The BBC has updated its iPhone and iPad app, allowing mobile downloads as an alternative to streaming for the first time. Until now, programmes could only be downloaded to PCs and Macs for later viewing. The move opens up a new way for people to watch BBC content on...
Sep 5, 2012 | Online video
This 17 minute video from Lego provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why it’s our video viral of the week below… To celebrate its 80th birthday, Lego released an...
Sep 4, 2012 | Online video
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads. In a blog post at the end of last week, the search engine giant announced its plans to abandon its TV advertising...
Aug 31, 2012 | Online video
Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools. The new Google+ features are tailored specifically for workplace use, aimed at Google Apps, the cloud email and collaboration suite for...
Aug 30, 2012 | Online video
Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below… Old Spice Muscle Music from Terry Crews on Vimeo. The...
Aug 28, 2012 | Online video
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. The top-five characteristics for ads that...
