Jul 3, 2012 | Online video
Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week’s Google I/O conference, YouTube exec Dror Shimshowitz said the company is “working on some improvements to the...
Jun 22, 2012 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year...
May 11, 2012 | Online video
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to a new report. The Nielsen Cross-Platform Report found that although this ratio is less than it was just a few years ago, and continues to...
May 10, 2012 | Online video
Google is launching its much-hyped ‘Hangouts On Air’ feature on its Google+ social network, offering users a webcam community that lets groups broadcast and share video live. The new platform lets users broadcast live video to anyone with a mobile phone,...
May 1, 2012 | Online video
Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots. Previously, connecting ads to videos in YouTube based on search terms has been restricted to...
Apr 30, 2012 | Online video
Hulu’s media ownership partners are close to buying out one of their number. NBCUniversal, News Corp., The Walt Disney Company and members of the Hulu team are to purchase the stake owned by Providence Equity Partners at a price that values the company at $2 billion....
Apr 25, 2012 | Online video
More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic. The research, put together by display marketing firm Adform, features some interesting stats on which devices are...
Apr 20, 2012 | Online video
The rise of tablets is eating into the consumption of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic. The chart, from Statista, quotes Forrester Research data looking into the media consumption habits...
Apr 12, 2012 | Online video
An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research. The study, from ad technology provider MediaMind, highlights the power of...
Apr 3, 2012 | Online video
Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research. The study, from MediaMind, indicates that advertisers who want to increase website traffic and sales should look...
Mar 21, 2012 | Online video
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011. The study, from Internet Advertising Bureau and Pricewaterhouse Coopers, has revealed that the rise of mobile devices is increasingly...
Mar 19, 2012 | Online video
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research. The study, from marketing technology firm Collective, indicates that UK media buyers would pay...
Feb 29, 2012 | Online video
Google is installing ultra-high speed fibre optic internet service in Kansas City, Kansas and Kansas City, Missouri. This BBC report asks if the move will usher in a new era in industry and society, or just bring quicker web browsing and media downloads? The service...
Feb 27, 2012 | Online video
After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer. MediaMind reveals the top 5 performing online ad formats in a new study released today...
Feb 20, 2012 | FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers...
Feb 14, 2012 | Online video
The number of homes in the US subscribing to paid cable TV is falling, as consumers switch to free TV and online streaming for their media needs, according to new research. Americans spend more than 33 hours per week watching video across the screens, according to the...
Feb 9, 2012 | Online video
Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO. Mothercare’s been on the hunt for a new chief exec since October, when Ben Gordon, who’d been in the post nine years, resigned after a profit warning led to share prices...
Jan 12, 2012 | Online video
The consumption of recorded television and Internet-delivered programming is quickly surpassing live TV viewership, according to new research from TiVo. Nearly two-thirds of the viewing on web-connected TiVo units is now delayed television or on-demand video via...
Jan 10, 2012 | Online video
Nielsen has reviewed the top online video destinations visited during 2011, with YouTube getting more than three times more visits than its nearest rival Vevo. During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work...
Jan 4, 2012 | Online video
US consumers are using their Xbox 360, PlayStation 3 and Wii devices to stream movies and TV shows in growing numbers, according to a new survey. The poll of 3000 people in the US, conducted by Nielsen, found that streaming video accounted for 14% of the average time...
